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“Supporting YouthAIDS through the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause, “says Rihanna. The idea behind the collection is to draw attention to HIV/AIDS and increase young people’s awareness of it. Twelve million young people in the 15-24 age group are now infected with the virus. The initiative for this collaborative venture was taken by Designers Against AIDS (DAA), a non-profit organisation that seeks to mould public opinion through collaboration with fashion designers, musicians and other artists. “Fifty per cent of the people newly infected with HIV are aged between 15 and 24. There’s an urgent need to do something in this target group. By combining fashion with music in this way we hope to get these young people to ‘stop and think’, as Katharine Hamnett puts it on one of the garments in the collection,” says Ninette Murk, the founder of DAA. “Every fifteen seconds someone in the 15-24 age group contracts HIV/AIDS. Shopping has never been more important. Every garment sold makes a difference”, says Kate Roberts, the founder of YouthAIDS. The collection comprises T-shirts, tank tops and hooded sweaters. All garments feature a print and the neckline label carries the name of the print designer. Some of the prints are low-key and subtle, and whisper that this is important. Others raise their voice. Katharine Hamnett’s print in big, black, block lettering on a white background shouts “USE A CONDOM!”, while Tiga’s check all-over print calls for quiet reflection. Some of the squares have a different colour and represent all those who have the virus. The idea behind the campaign is summed up by Henrik Vibskov’s print: Be aware – it is still happening. “It’s a collection that’s rich in colour, with considerable commitment going into every garment. The artists have created personal prints with a strong sense of style,” says H&M’s head of design Margareta van den Bosch. via H&M  30 Responses to “H&M x Designers Against AIDS (DAA) Launches “Fight Against AIDS”” |
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December 20th, 2007 at 1:40 pm
that timbaland t-shirt looks hot!
December 20th, 2007 at 2:02 pm
our society is abusing the word “charity”, if HM has the money, why don’t they just donate it to schools so they can have proper sex education programs for teenagers( and their family, becoz some frequent news i hear daily is parents against how sex education offend their religion and motivates kids to have sex). I see no point of spreading the word by everyone on the street wearing a “use a condom” t-shirt. and I believe any disease is part of natural selection. Becareful about the word PROCEED, it could mean 25% of the profit goes to the charity, which means HM obtain 75% of sales profit, and the designers worked free of charge. so what kind of charity event are they running??i would never buy any of these charity items, same goes with my beloved gucci for unicef stuff, and cartier, etc. If i have the money, i will donate to the charity directly, but even this, can’t guarantee all my money goes to the needed. Charity are non-profit, but they don’t work for free.
December 20th, 2007 at 2:05 pm
i like the justice top…
December 20th, 2007 at 2:35 pm
God help me, but I like the Good Charlotte one…
December 21st, 2007 at 9:41 pm
im likin’ the Cardigan’s tee
December 21st, 2007 at 10:25 pm
Oh wow…can you please stop complaining..? Wat are YOU giving back to the less fortunate or do you sit all day long behind your fashionable laptop explaining to people how very little of the percentages actually go to the cause..?
I think it’s great for a company like H&M with sales of million dollars a year to get involved in a widespread problem..just think about how many H&M-stores reside all over the world and think about the many items of this campaign sold: you can’t call that little..all together that’s a whole lot of money..!
And please, please stop the ‘natural-selection’ BS…because that’s what it is…so what, we should just sit back and do nothing..??!
December 22nd, 2007 at 12:14 am
I need the Good Charlotte one.
December 22nd, 2007 at 6:46 am
Omg…that my chemical romance one …is bad ass..
I’m soo gonna buy that one..:D
Even if it is for men i’m still gonna buy it XD…
Xoxo
December 22nd, 2007 at 11:10 am
I wish My Chemical Romance had designed a shirt for women as well /= Oh well.. Great idea btw!
December 22nd, 2007 at 5:40 pm
I want a shirt by MCR but that one was to men
December 22nd, 2007 at 6:03 pm
I love the My Chemical Romance shirt.
December 23rd, 2007 at 4:30 am
“This might be the most important piece of clothing you’ve ever had your hands on”
It will be. I’m getting the JUSTICE t-shirt.
December 23rd, 2007 at 1:21 pm
Just because it’s a ‘Men’s Tee’ doesn’t mean women can’t wear it.
Also, will these be sold in UK chains too? I really want to get my hands on that MCR shirt.
December 23rd, 2007 at 1:34 pm
that justice tee is siick.
December 23rd, 2007 at 1:46 pm
I gotta get me that Good Charlotte one! It looks awesome and I bet Billy drew it!
It’s great cause.
December 23rd, 2007 at 8:32 pm
I’m totally getting that mcr shirt. Its too badass not to have.
December 25th, 2007 at 7:41 pm
I NEED A SHIRT BY GOOD CHARLOTTE!!
GC the best band ever!!!
ls + mjrs dl mndo, os kero!
December 25th, 2007 at 8:03 pm
ooh i want that mcr shirt.
looks awesome
December 28th, 2007 at 12:48 pm
i need that MCR shirt. who cares if irs for guys!! wonder if its on sale in england…ne1 know?
December 31st, 2007 at 11:59 am
i want that mcr-shirt
January 2nd, 2008 at 6:35 pm
Justice! How could you not know that? I love Tiga’s hoodies & Rufus’ tshirt design.
January 29th, 2008 at 7:55 pm
ARE YOU KIDDING ME! That good charlotte shirt makes me want to blow chunks. One of the worst pieces of art ever made. They make crappy art as good as they make crappy music.
February 3rd, 2008 at 7:31 pm
i NEEED that mcr shirt, its totally wicked.
but, its for men
February 11th, 2008 at 1:44 pm
I got the mcr shirt =D
ok, it’s for man, but I don’t care!!!
and hey… I got it in brussels, I’m sure you’re gonna find it in england, too
oh… everyone did an awesome job, even if some people think the shirts are shit…. they did if for a good, an awesome cause, we should be proud and happy ’bout that!
February 29th, 2008 at 4:55 pm
I looove the Good Charlotte and My Chemical Romance shirts! <3
Must find a way to get them..
March 13th, 2008 at 1:18 pm
Don’t complain about the mcr shirt being for guys. Just buy it anyway.
I mean seriously no ones actually going to care.
Personally I find that mens shirts are much nicer than girls shirts…not to mention at gigs skinny fit is always more expensive.
December 19th, 2008 at 11:56 am
I can’t find ANYWHERE that sells that chicks on speed top online. H&Ms website is actually shit.
May 7th, 2009 at 4:26 pm
I love that MCR one! I am so buying it I don’t care if it is for guys. I love all their stuff!!!
May 17th, 2009 at 4:37 pm
Does anyone know if the tshirts (particularly the Tokio Hotel one) will be sold in Scotland?
August 17th, 2009 at 7:12 pm
where can you buy these shirts at?