Anne Hathaway and Jennifer Lopez in Alberta Ferretti

Elizabeth Arden, a global prestige beauty products company, has entered into an exclusive long-term global licensing agreement with AEFFE S.p.A. for the development, marketing and distribution of fragrance, cosmetics, and skincare products with the leading fashion designer Alberta Ferretti. A debut fragrance is planned to launch in the spring of 2009. Elizabeth Arden will produce and market the fragrance collections with creative direction for the scents to come from Alberta Ferretti herself.

International designer Alberta Ferretti is known worldwide for her beautiful gowns, chosen by innumerable celebrities for their red carpet appearances. Her style is feminine and sensual, elegant and contemporary, complimenting each woman’s personality by enhancing her own beauty with exquisite tailoring and fine details. More info forthcoming…