Rachel Bilson is hands-on with her Edie Rose for DKNY Jeans collection, not only is she designing the line she is also fronting for the campaign. The collection is set to release in time for back-to-school, the ad campaign was “shot in New York at Pier 59 Studios by Mikael Jansson, the campaign was conceptualized by Trey Laird, president and executive creative director at Laird + Partners”. Look out for the ads come September and October in the issues of the Teen Vogue and Cosmogirl magazines- the line will be sold at Macy’s, Dillard’s and Bon-Ton starting in September.

The Edie Rose for DKNY Jeans line consists of about 15 pieces for the launch, including a sportswear mix of button-down tops, sweaters, jackets, T-shirts, dresses and two jeans styles — a straight leg and a skinny leg, both available in a dark wash. Monogue said the line is different from the DKNY Jeans collection, because it is being made mostly in a simple black-and-white palette, with the occasional yellow as a pop color. via WWD

> Edie Rose for DKNY Jeans by Rachel Bilson