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Last month New York & Company held an editor preview to showcase their Fall 2008 collection and Fall ad campaign. New York & Company launched a new brand initiative along with a new label dubbed Red Label launching this Fall. The new brand is geared to target the trade-down customer and their current customer, it is more fashion and trend focused but is about 20-25% higher price point than their current offering. Still everything is quite affordable, the bomber jacket retail at $79.95- def my fave piece. Before going to the preview I didn’t know what to expect since I’m don’t shop there but after previewing the new collection it looks like they’ve definitely improved their looks. The new range looks a lot younger and more fun- not their usual looks. That night I tried on several of the Fall pieces with the fab ladies at New York & Company, it was a fun night of fashion, food and gifts! When the collection releases, I’ll def pick up a few pieces. What do you think of the new collection? The Fall and Red Label collections will start rolling out in stores on September 15th! Be sure to check out the NY&C Fall 2008 Lookbook on page 2 and 3! New York & Company More pics after the jump…
Check out the Fall 2008 Lookbook on the next page…  9 Responses to “New York & Company Fall 2008 Collection Preview + Lookbook”COMMENTS PAGE: |
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Nice. When does the line drop? I’m interested…
you met my friend there!
I LOVE your heels, where did you get them?
@wesley: i got them from hong kong.
WoW New york and company have come a long way nice fits!!!!
you got great models too.. lol
Very nice, a lot more hip but still staying to their classic ways. I usually only find great accessories when I go to NY and Co., but I mos def see things I want to pick up from this collection.
wow, i’m really surprised! i like a lot of the looks, if you didn’t say i would have never thought it was from ny&c!
i love this!! i could see myself rocking some of these pieces to and for a nite out