La Voce by Renée Fleming Fragrance Launch Event

Last night I was invited to attend a private cocktail party in celebration of La Voce by Renée Fleming, a new limited edition prestige scent honoring Metropolitan Opera star soprano, Renée Fleming. La Voce translates into voice in English, a name that is a perfect marriage with Renée Fleming. “La Voce opens with top notes of passion fruit and white truffle accord and transcends to a rich floral heart of jasmine and lily of the valley. Notes of dark chocolate mousse and ebony wood winds complete this luxurious fragrance. The fragrance’s debut will coincide with the Metropolitan Opera’s Opening Night Gala on September 22, 2008, starring Renée Fleming performing in three of her most acclaimed roles, in fully staged scenes.” In late fall, look out for the fragrance at select high-end retailers worldwide including Saks Fifth Avenue, Bergdorf Goodman and Harrods, in addition to the Metropolitan Opera’s Web site and its Lincoln Center shop in New York City. Coty, Inc. will be donating a portion of proceeds from sales of the fragrance to the Metropolitan Opera. The fragrance 50ml eau de parfum retail at $200.

The cocktail party was held at The Metropolitan Opera Club with Renée Fleming and Steve Mormoris, Senior Vice President, Global Marketing for Coty Beauty hosting. The smell of the fragrance is feminine and subtle, just like how I like it- I’m not a strong fragrance person. The packaging is designed to resemble the opera house and the bottle design was inspired by a chandelier at the Met that includes a wearable brooch. I can’t wait to wear the brooch out, it’s so nice and the fragrance is definitely a scent that can be worn everyday.

More pics after the jump…