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According to WWD, Beyoncé and her momager/stylist Tina Knowles is slated to launch a new junior apparel label, Sasha Fierce for Deréon, for back-to-school selling, named after Beyoncé’s alter ego and third solo album, “I Am…Sasha Fierce”. The collection consists of a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry, the “over the top” jewelry, shoes and eyewear feature “large chains made in mixed metals such as silver with gold, heavily studded shoes and oversize sunglasses such as the ones Beyoncé has been seen wearing on tour.” You can expect apparel like “a one-shoulder dress, black bodysuit, fake leather jacket with oversize collar, leggings and destructed jeans with mesh and lace details lining the ripped material.” Come September, the collection will be available at retailers like Macy’s, Dillard’s and specialty stores Jimmy Jazz and Against All Odds.
Hmmm….
 7 Responses to “Beyoncé to Launch Sasha Fierce for Deréon Collection” |
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July 1st, 2009 at 4:58 pm
I dont know why Sasha Fierce sounds funny and kind of corny.
July 1st, 2009 at 5:06 pm
This collection looks way better than the original House of Dereon!
July 1st, 2009 at 8:02 pm
I think I might like that last jacket in the top picture, definitely would have to check it out in person though!
July 1st, 2009 at 10:57 pm
Hopefully as Beyonce’s personal style becomes more edgy so will her clothing line.
July 2nd, 2009 at 9:57 am
No thank you. Not a fan of Tina Knowles designs at all, they’re very tacky/gaudy. I actually like Beyonce but I think most of the time she’s dressed horrible.
July 3rd, 2009 at 10:20 am
I love Beyonce but this is so BLAH! Tina Knowles makes gear for old people that still celebrate their “21st bday” every year. I so wish Bey would break away and dress herself cuz she’s so fantastic but the things her mother creates and makes her wear…in the famous words of another popular blog…Jesus Take the Wheel
July 7th, 2009 at 11:03 pm
GAG ME…. now.