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Renowned Japanese photographer, YASUMASA YONEHARA — known internationally as “YONE” — collaborated with Japanese contemporary brand moussy for an exclusive photographic series for Autumn/Winter 2009. YONE’s exclusive eight-portrait series was shot in the moussy Tokyo showroom. It was inspired by the brand’s latest collection, themed “Rock-Preppy High,” where a pretty American preppy look is fused with tough rocker-chick attitude. YONE is a long-time moussy creative collaborator. He first worked with the cult-famous Japanese fashion brand for trendsetting, stylish, sexy women through SCawaii! magazine (a Japanese magazine), as well shooting its brand campaigns and catalogues. More pics after the jump…
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All of these outfits can be found at H&M basically.
I’m liking it
Is Moussy the brand that bit a graphic design from HELLZ?
I love moussy! I miss shopping in Japan…;_;
Yeh – you can find similar looks but the cut is very different
Moussy definitely fits a lot better
moussy is that really cool trendy/chic/street/kawaii brand from tokyo!
it’s sister brand is SLY, which i much prefer…