SJP NYC by Sarah Jessica Parker’s New Fragrance

SJP NYC by Sarah Jessica Parker’s New Fragrance

Wednesday, February 10, 2010 by Wendy Lam

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Last October I first reported about the new fragrance with Coty Prestige, SJP NYC by Sarah Jessica Parker, the fragrance is finally out. Inspired by the ultimate fashion icon, Carrie Bradshaw from Sex and The City, SJP NYC captures the essence of freedom, New York and style. As the quintessential fragrance accessory, SJP NYC is a fruity floral scent for the girl about town who has the world at her stiletto heeled feet.

The scent consists of top notes: Italian Mandarin, White Osmanthus, Wild Red Strawberries; heart notes: Gardenia, Honeysuckle, Mimosa, Red Rose Damascenia; and base notes: Sandalwood, Vanilla Absolute, Rum Flavor, Creamy Musks.

A collision of bold patterns and vibrant colors, the packaging represents the inside SJP’s fabulous closet. A simple glass bottle is housed in a playfully patterned canister designed to fit perfectly in this season’s it bag! Sporting a one-of-a kind Oscar de la Renta gown in the ad campaign, Sarah Jessica Parker showcases the enchantingly stylish spirit of SJP NYC.

“I wanted to create a fragrance with a great sense of fun and whimsy,” said Sarah Jessica Parker. “It’s about mixing things up and breaking rules, all of the things I like about fashion.”

SJP NYC Collection includes: 60ml eau de toilette spray – $49.00; 30ml eau de toilette spray – $35.00; 15ml eau de toilette spray – $25.00 and 200ml body lotion – $25.00. SJP NYC is available now in fine department stores nationwide.

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