Estée Lauder Celebrates Women & Beauty + New Idealist Products

Photos courtesy of Estée Lauder

Last week Estée Lauder held a press event at Center548 in NYC to celebrate women and beauty and the brand’s new philosophy of “Every Woman Can Be Beautiful.”At the event we previewed the new ad campaign and videos of their newest Global Spokesmodels Hilary Rhoda, Constance Jablonski, Liu Wen and Joan Smalls, celebrating diversity in beauty. Estée Lauder Global Spokesmodels Carolyn Murphy, Hilary Rhoda, Liu Wen, Constance Jablonski and Joan Smalls were also in attendance to fête the brand and toast to the “Every Women Can Be Beautiful” philosophy. They all looked super fab! Also, got to try on the new makeup collection and play with the new iPad2.

The brand also unveiled the launch of two new revolutionary skincare products for all skintones, Idealist Even Skintone Illuminator and Idealist Cooling Eye Illuminator. I’m all about skincare so I’m really excited to try the new products. I got two samples to try out, just started using it so I don’t see any results yet. The only thing I can really say about the Idealist Even Skintone Illuminator is that it goes on really smooth and has a nice smell to it. And after applying I instantly see my skin illuminate because of the pearlescent in the serum, love that it’s oil free too. Supposedly results can be seen in just 2 weeks, can’t wait! The products officially releases in June 2011. You can read more about the benefits after the jump…

NEW Idealist Even Skintone Illuminator is an intensive, yet gentle oil-free serum featuring exclusive Triple- Optic Technology to instantly illuminate skin for immediate radiance. The serum also features exclusive CorrectTone Technology, a powerful, comprehensive triple-action complex comprised of highly-effective antispot ingredients, powerful anti-oxidants and soothing anti-irritants to address the look of every key sign of uneven skintone. Now, all skintones can have fresh, radiant ideal skin that looks incredibly clear, more even-toned and luminous – fast.

Instantly: NEW Idealist Even Skintone Illuminator instantly illuminates skintone and reduces redness for radiant, more even-looking skin. The serum’s Triple-Optic Technology is comprised of an advanced “next generation” blend of optics which provides skin with a brighter, more luminous look from the very first application:
• Soft focus optics smooth the appearance of skin’s surface to blur the look of imperfections and shadows.
• Color-correcting optics help neutralize the look of redness and discoloration for more natural-looking, even skintone.
• Brightening optics increase surface reflectance to provide skin with a naturally brighter, more illuminated
look.
In Two Weeks: Because Estée Lauder scientists understand that different ethnicities experience different signs of uneven skintone, NEW Idealist Even Skintone Illuminator features exclusive CorrectTone Technology, a comprehensive triple-action complex that visibly reduces uneven skintone in 2 weeks and helps prevent its reappearance. Addressing the look of all key signs of uneven skintone, the complex includes:
• Highly-effective anti-spot ingredients including an optimized Glucosamine-DP molecule blend (Idealist’s signature Glucosamine combined with Dimethoxytolyl Propylresorcinol), Vitamin C and Botanical Extracts that work together gently and quickly to help reduce the appearance of dark spots due to excess accumulations of pigment.
• Powerful anti-oxidants including Rice Bran Extract and Vitamin E help prevent imperfections and unevenness from re-appearing.
• Soothing anti-irritants including Licorice and Gentian minimize the visible irritation that can cause redness and blotchiness and contribute to the formation of future dark spots.
In clinical testing, 62% of women showed a significant improvement in skintone in just two weeks. Over time, skin looks noticeably clearer, brighter and more even-toned.
Scent: NEW Idealist Even Skintone Illuminator features the signature Idealist scent, a modern blend of luminous floral and sparkling citrus notes.
Pricing: 30ml- $58.00 and 50ml- $85.00

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NEW Idealist Even Skintone Illuminator is an intensive, yet gentle oil-free serum featuring exclusive Triple-Optic Technology to instantly illuminate skin for immediate radiance. The serum also features exclusive CorrectTone Technology, a powerful, comprehensive triple-action complex comprised of highly-effective antispot ingredients, powerful anti-oxidants and soothing anti-irritants to address the look of every key sign of uneven skintone. Now, all skintones can have fresh, radiant ideal skin that looks incredibly clear, more even-toned and luminous – fast.

Instantly: NEW Idealist Even Skintone Illuminator instantly illuminates skintone and reduces redness for radiant, more even-looking skin. The serum’s Triple-Optic Technology is comprised of an advanced “next generation” blend of optics which provides skin with a brighter, more luminous look from the very first application:
• Soft focus optics smooth the appearance of skin’s surface to blur the look of imperfections and shadows.
• Color-correcting optics help neutralize the look of redness and discoloration for more natural-looking, even skintone.
• Brightening optics increase surface reflectance to provide skin with a naturally brighter, more illuminated look.
In Two Weeks: Because Estée Lauder scientists understand that different ethnicities experience different signs of uneven skintone, NEW Idealist Even Skintone Illuminator features exclusive CorrectTone Technology, a comprehensive triple-action complex that visibly reduces uneven skintone in 2 weeks and helps prevent its reappearance. Addressing the look of all key signs of uneven skintone, the complex includes:
• Highly-effective anti-spot ingredients including an optimized Glucosamine-DP molecule blend (Idealist’s signature Glucosamine combined with Dimethoxytolyl Propylresorcinol), Vitamin C and Botanical Extracts that work together gently and quickly to help reduce the appearance of dark spots due to excess accumulations of pigment.
• Powerful anti-oxidants including Rice Bran Extract and Vitamin E help prevent imperfections and unevenness from re-appearing.
• Soothing anti-irritants including Licorice and Gentian minimize the visible irritation that can cause redness and blotchiness and contribute to the formation of future dark spots.
In clinical testing, 62% of women showed a significant improvement in skintone in just two weeks. Over time, skin looks noticeably clearer, brighter and more even-toned.
Scent: NEW Idealist Even Skintone Illuminator features the signature Idealist scent, a modern blend of luminous floral and sparkling citrus
Pricing: 30ml- $58.00 and 50ml- $85.00