Yesterday, some of you may have witnessed H&M sending sign-bearing, fashion soldiers clad in white aprons marching through high traffic neighborhoods in your city. 300 people hit the streets of San Francisco in anticipation of next week’s launch of Maison Martin Margiela with H&M. While San Francisco was the only US city that had the demonstrations but eight other countries like Hong Kong and Singapore also hosted similar marches in anticipation of next week’s global launch.
Hong Kong had a pretty cool concept, they had local actor/singer Shawn Yue shoot the demonstration and I spot a couple of celebrities in the mix as well like 曾江 Kenneth Tsang Kong and 周柏豪 Pakho Chau. Wish H&M did it in NYC, would of been quite interesting to see it in person. Did you see this in your city?
The collection consists of apparel and accessories for both men and women. Releasing on November 15th in around 250 H&M stores worldwide and online. Start making your wishlist, see the products and price list here.
More photos after the jump…
Hong Kong from the eyes of Shawn Yue
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