Estée Lauder is set to release a new “battery-operated, vibrating, all-effects mascara”, TurboLash All Effects Motion Mascara on July 17th. The mascara retails for $30 and will be sold sold exclusively at Saks Fifth Avenue until December then rolled out to stores. George Kress, VP of Corporate Package Innovation was inspired back in spring ‘04 “during a trip to a big-box retailer when his eye was caught by a vibrating men’s razor”. How does it work? The vibration is at “125 micropulses per second — powered by a tiny battery in the mascara cap, which begins to vibrate as soon as the user unclicks the tube — would offer the best results”. The formula itself is a “rapid-release gel formula composed of jellied water, olive oil and paraffin waxes, which nearly liquefies for application and immediately solidifies upon contact with the lashes. The remainder of the formula is a blend of micas, microspheres, kaolin clays and cellulose gums”. via WWD
It gets too technical but since I’m a fan of mascaras, I am definitely looking forward to trying this. I’m not sure how well I’ll do with a “vibrating” wand since I get pretty messy with the traditional wants already. Hmmm…any thoughts? Would you try this?

Bernard Willhelm and uslu airlines collaborated on a collection of nail polishes to honor their common airport destinations. There are six different shades of colors, gold metallic: KNO knokke/het zoute (Belgium), red metallic: JPD heliport de paris (france), blue metallic: GWW berlin royal air force gatow (germany), white: KTT kittila (finland), beige: WAW warsaw frederic chopin (Poland) and grey: SBT san bernadino airport (USA). More colors will be added each season. Each bottle retails for $36.00 and is now available at Oak. Kinda pricey, dontcha think?!

Photography: celebcity

Besides working hard on her on her upcoming Abbey Dawn for Kohl’s collection, Avril Lavigne has inked a deal with Procter & Gamble Prestige Products to release her first fragrance. The fragrance is slated to release in the second half of 2009 and is targeted to early teens. via WWD

Brazilian Earth Colors by Daria Werbowy, created in collaboration with Lancôme “came about after Daria visited one of the Centro Espacial programs as part of a trip to Brazil”. The limited edition collection includes a lipstick, lip gloss and eyeshadow quartet in beautiful earth tones and signed by Daria Werbowy. “A portion of the proceeds will benefit Centro Espacial Vik Muniz, a charity founded by Brazilian-born, Brooklyn-based artist Vik Muniz that supports arts education programs for young, at-risk adults in Rio de Janeiro.” This is def fab, I love earth tones, bronze and nude lip glosses and lipsticks! The collection is available now exclusively at Sephora and Lancome.

Check out the collection after the jump…

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Bright is the key to summer, Flirt! Cosmetics has released their newest summer collection, BRIGHT ON featuring an electrifying mix of rich and radiant pop colors to choose from. The range is fun and flirty with lots of girlie colors to choose from, my pick is definitely the purples! The collection is available now exclusively at Kohl’s stores and www.kohls.com.

The collection includes:

• I’m Whipped Eyeshadow Mousse (Mystical) – $12.00
• Big Flirt Thickening Mascara (Violet Vixen) – $10.00
• Look of Love Eye Pencil (Purple Rain) – $10.00
• New Flirt-Tinis Protective Tinted Lip Balm SPF 12 (Fizzy Pink) – $10.00 (June)

After the successful partnership for Marchesa’s last four ready-to-wear show, Stila has teamed up with Marchesa’s founders and designers Georgina Chapman and Keren Craig and makeup artist Talia Shobrook to create makeup looks. The limited edition collection will consists of four categories, The Backstage Beauty Collection, The Front Row Look, The Red Carpet Look and The Runway Look which is slated to hit Sephora, sephora.com and stilacosmetics.com in August and each palette will retail for $40 each.

The Backstage Beauty Collection, which includes three palettes, each with one matte and two shimmery eye shadow shades and an eyeliner. The Front Row Look is a black-patent palette with a smoky quartz eyeliner; The Red Carpet Look is a red-patent palette with an onyx eyeliner, and The Runway Look is a pewter-patent palette with an onyx eyeliner. Each palette is finished with fake leather rosettes that can be reused as necklaces or bracelets. via WWD

Summer is approaching and our nails and toenails are desperately needing some color, I can never get enough nail polishes. Releasing just in time for the warm weather Urban Outfitters is launching a brand new line of nail polishes called Models Own. According to Elle UK, Models Own is a “collaboration between brothers Mark and Steven Rodol (who’s dad Ivor just happened to own the Coty perfume company)”. The polishes are said to be “quick-drying and hard wearing”, they aim to release “seasonal and cutting edge shades on the shelves in a matter of weeks rather than months”.

Model Own launches in Urban Outfitters on May 19th and shades already available include black, grey, navy and peach and retails for £6 or about US$12. via Styledash