Proenza Schouler for Target, Spring
Could Proenza Schouler’s Jack McCollough and Lazaro Hernandez be Target’s next design stars? The fashion duo is said to have held talks with the Minneapolis-based chain about creating an exclusive lower-priced line. A deal could still be months away, but if it came to fruition, McCollough and Hernandez would follow in the footsteps of designers such as Isaac Mizrahi and Cynthia Rowley and labels such as Fiorucci. The Proenza Schouler line for Target will likely be part of the discounter’s new “Go International” initiative, which, like Hennes & Mauritz’s outings with Karl Lagerfeld and Stella McCartney, features limited-edition collections from established designers. Target, which is said to be in talks with several international designers, is expected to launch Go next month with a collection by Luella Bartley.
So much for Target going international. After tapping New York designers Behnaz Sarafpour and Proenza Schouler to design limited-edition collections for its Go International initiative, the mass retailer is said to have signed Paco Rabanne’s Patrick Robinson for its next limited-edition Go line. Robinson’s capsule collection for the mass retailer is unlikely to hit stores before spring. The designer couldn’t be reached on Wednesday, and a Target spokesman declined comment on “any future Go designers.” But here’s a word of advice: If the trend to select American designers continues, Target execs may want to think about renaming the program Go National. – WWD
More designers for Target checked in, the Proenza Schouler for Target stuff looks good so far. Hopefully the rest of the collection looks as good. Nuttin’ on Patrick Robinson yet, stay tuned.
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