
COS: Collection of Style
222 Regent Street
London, WIB 5BD
+44 207 478 0400
Did anyone drop by the new COS: Collection of Style store that opened today? If not here’s a look at the London’s 222 Regent Street store and fashion show. COS is a subsidiary of H&M that merges high fashion attributes (meticulous fabrics finish and fit) with ground level pricing; creating inspirational design that’s financially accessible. The prices of COS is double the price at H&M, there are four segments in each collection, which have their own area within the stores. The largest is Casual City, which makes up about half of the collection; Classic, which is based around the suit; Leisure, casual clothes for weekends, and Party, for evening. I’m hoping to see more from the collection there are a few pieces of interests and I’m sure this is only a selected few. The collection will definitely appeal to an older crowd than H&M, hence the prices.
“It is fashionable essentials, reinvented classics and the latest trends,” says Rebekka Bay COS’s womenswear designer.
Photography: H&M - 222 Regent Street Store







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Photography: Christopher Moore, H&M - Fashion Show
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cute cute cute!!! I also love these picked from cos site: http://i16.tinypic.com/2rfyqvs.gif & http://i15.tinypic.com/29aw6e0.gif I will def. buy some stuff, and If you like I can make some pictures for you site?? lemme know, if I you like too have some pics from the COS store opening in the Hague (Holland) .x. Romy
I love this collection, fresh and simple
Wow..i love the jacket in pic #8 of the fashion show..looks like real leather..very beautiful
There should be opening a store soon in The Netherlands, like the previous poster said (The Hague) and I will definately check it out!!
My first feeling is: Very Jil Sander!