World Food Programme FEED Bag

Lauren Bush rockin’ her FEED bag, cop it on Amazon.com

Everyone is talking about being eco-friendly these days…which is a good thing. Lauren Bush, the honorary spokesperson for the UN World Food Programme (WFP) has teamed up with Amazon.com as the exclusive retailer for her FEED bag. The FEED bag is a sturdy, reversible bag made out of natural burlap and cotton. The design of the bag was inspired by the big bags of food that was being distributed to schools around the world. The FEED bag retails for $59.95 and each bag sold brings in $34 to WFP — enough money to provide one hungry child lunch every school day for an entire year (hence the “1” on the reversible side). The FEED bag is pretty cute, I’m going to cop one to carry my lunch to work everyday!

Cop your FEED bag at Amazon.com!

Read the full story after the jump…

Lauren Bush is on a mission.

The model and honorary spokeswoman for the United Nations’ World Food Program has teamed up with Amazon.com as the exclusive retailer for her Feed bag. The bag, which Bush designed, retails for $59.95 and proceeds go directly to the WFP’s school feeding program. Each bag sold brings in $34 to WFP — enough money to provide one hungry child lunch every school day for an entire year.

As a volunteer with the WFP for the past three years, Bush traveled to seven countries, including Guatemala, Cambodia, Chad and Honduras, and helped with food aid.

“I was traveling, taking pictures and doing what I could to help,” Bush said. “But it just didn’t seem like enough. I wanted to do more.”

So Bush designed the Feed bag, a sturdy reversible tote bag made of natural burlap and cotton muslin. The design was inspired by the giant bags of food that she saw being distributed to schools around the world. Bush said she carries the bag everywhere — to the beach, the gym, even to the grocery store.

“It’s meant to be a multipurpose bag that looks really good and is eco-friendly,” she said.

The bag just went up for sale on Amazon.com on April 2, and already, Bush said, the orders are rolling in.

Last year, the WFP provided meals for 16 million children at schools around the world. But there’s more work to be done, as 300 million children around the world are chronically hungry, according to WFP. School meals act as a magnet, Bush said, dramatically increasing enrollment, sometimes by as much as 300 percent. Research done by the WFP also has proven that children perform better at school on full stomachs, and that girls who attend school not only marry later, but have half as many children as uneducated women. — Julee Greenberg, WWD