Starting today, if you’re around Soho you should definitely check out Alice Roi’s pop-up store at 76 Greene Street, its there through May 6th. Alice Roi is testing the waters in hopes to find a permanent shop in Manhattan. Roi also arranged for Max Factor to do free makeovers at the pop-up shop, and Factor is providing consumers with a gift with any Alice Roi purchase. Roi’s Spring/Summer collection is featured at the pop-up store, the temporary space is based on the concept of a theme park, everything is white and there’s an installation with tracks that looks like a roller coaster…that sounds quite interesting I may pay a visit during the weekend. If anyone decides to go, please take some photos and share with us! via WWD.