Photography: Target
Last week we saw a sneak peak of the Erin Fetherston for Target collection. Today, Target released the complete collection on their site. After the more subtle and sophisticated look of Alice Temperley’s collection, this capsule collection brings a very young, flirty and gurly look indeed…I like some pieces! Don’t get too hyped yet, this collection doesn’t hit Target stores until November, after Libertine (releasing July 15th) and Alice Temperley (releasing September 16th). For now, peep the pics after the jump…What are you feelin’?
Charmeuse Jumper with Velvet Hearts in Black $39.99
Balloon-Sleeve Blouse in Red $17.99
Jacquard Headband in Black $7.99
Heart Necklace in Black $7.99
Heart Handbag in Red $29.99
Wool Coat with Velvet Hearts $89.99
Long-Sleeve Thermal Tee in Heart Print $16.99
Thermal Pants in Heart Print $17.99
Sateen Peter Pan Collar Jersey Dress in Navy/Black $39.99
Thermal Pants in Bunny Print $17.99
Long Wool Coat in Cream $89.99
Stretch-Twill Pants with Heart Pocket in Navy $34.99
Brocade Headband in Cream $7.99
Long-Sleeve Tee with Velvet Bow in Black/White $19.99
Brocade Miniskirt in Cream $29.99
Peter Pan Collar Dress with Pleated Skirt in Black/White $49.99
Silk Charmeuse Peter Pan Collar Dress in Red $59.99
Gauze Ruffle-Front Blouse in White $24.99
Velvet Shorts in Red $24.99
Jacquard Headband in Black $7.99
Heart Scarf in Gray $14.99
Chiffon Layered Dress with Satin Trim in Purple $44.99
Satin Headband in Red $7.99
Cardigan with Heart Buttons in Gray $34.99
Chiffon Layered Dress with Satin in Black $44.99
Short-Sleeve Dotted Swiss Tie-Front Tunic in Black $29.99
Jacquard Heart Shorts in Black $29.99
Satin Headband in Red $7.99
Peter Pan Collar Dress with Pleated Bottom in Black $49.99
Heart Handbag in Red $29.99
Corduroy Jumper in Red $29.99
Balloon-Sleeve Turtleneck in Gray $19.99
Thermal Pants in Gray, $17.99
Jacquard Headband in Black, $7.99
Velvet Blazer in Black $44.99
Long-Sleeve Tee with Bow in White $19.99
Velvet Pants in Black $39.99
Heart Scarf in Black $14.99
Ruffle-Front Shirt in Cream/Black $24.99
Satin/Velvet Skirt in Black $34.99
Lurex Dotted Swiss Ruffle-Front Dress in Gold $29.99
Balloon-Sleeve Turtleneck in Black Sparkle $19.99
Chiffon Dress in Bunny Print $44.99
Jacquard Bow Jacket in Black $44.99
Balloon-Sleeve Tee in Black $17.99
Jacquard Miniskirt in Black $29.99
Short-Sleeve Tee in Erin Logo Print $16.99
Twill Pants with Heart Pocket in Black $34.99
Satin Headband in Red $7.99
Wrap Sweater in Black $19.99
Chiffon Layered Dress with Satin in Gold $44.99
Chiffon Dress with Velvet Trim in Cream $44.99
Heart Handbag in Cream $29.99
Charmeuse Jumper in Red $29.99
Long-Sleeve Thermal Tee in Heart Print $16.99
Heart Necklace in Black $7.99
Heart Handbag in Red $29.99
i love the pleats and peter pan collars!
Im going to have to try and find someone to pick me up a piece or two when its released. damn living in the uk!
Adorable, and I want the shoes that the models are wearing. Can’t wait!
Wow, loving the very last look!!
do you know who makes the maryjanes, they are cute
i like the creme bubble coat but thats about it. for some reason the whole heart theme screams viktor & rolf for h&m to me.
in your blog a lil while back you mentioned something about your sorority big sis…what sorority are you in?!
i want pretty much everything.
the shoes are now available to order on target’s website.
I like some pieces but the model looks so young that it feels that I’m looking at little kids clothes. The model ruined it for me.
they definitely should’ve picked a different model, this one looks horrible and hence makes the clothing look cheap and tacky with her wig’o hair
cute stuff…I cant wait!
I’ll pass on everything but the twill skinny pants.
To those who were asking about the mary jane shoes: They’re already available on Target.com.
Total garbage. All of this will be on the clearance rack.
A couple of points:
1. The model DOES look quite young!
2. The whole wig thing works for me cause that’s Erin Featherson’s style.
3. I don’t know why everybody is talking trash… I love the clothes!
4. More importantly I like how Target is getting behind very indie designers. A little aside: I’m glad that Target is going back to promoting the girl designers instead male designers but anyways back to the looks…
5. And lastly, when is it going to be fall already I can’t wait to put away all the dresses and the flats. Can’t wait for break out the heels!
Oh yes and I forgot to mention… I will kill for that cream coat!
Most of the clothing here is a tad frilly and cheaply made for my taste.
I thought that they were interesting to look at, but the line doesn’t look like something i’d wear for everyday.
…Although I do adore Erin Fetherston’s personal line which seems more wearable, just not the one made for Target.
i love the peter pan collared dresses. btw, i got those black patent mary janes. they are cute and only 19.99 (i think)!
I don’t know what everyone is talking about. This line is so cute, I want everything right now! Wow, I can’t wait for it to come out. It will do so well with college age and 20 something age women.
GIANT heart bag?!
uggh.
hearts on everything.
is this premiering in limited too?
and don’t ever let me go out in pajamas (pix 3 &4)
When I look at this line, I think to myself “Joan Bennett lives…”. The chiffon dresses and that grey cardigan are cute. But the peter pan collars and hearts have to go. We are targeting >20 right? I feel like if people are wearing most of this stuff, it’ll look like a dollhouse. And bunny tights… this stuff is too expensive if I’m just going to be wearing it in the house. Overall impression- blah.
Bring back proenza. Alice is good right now too.
Love this website.
i love it !!!! go go go erin your vthe best
Mmkay, i’m pretty sure i’m going to be getting one of everything (except for the gigantic heart bag and tacky heart-splattered thermal and leggings)
its very Alice in Wonderland, i LOVE IT!
I am literally counting the days until this comes out!! Best line since Luella.
like that bow jacket, the white jacquard skirt, the bunny dress and the layered black dress. the styling is AWFUL but there are some good pieces. thanks to target for making their collabo clothes available online and at many stores in the U.S unlike others i could name.
oh my goodness! I’m fairly sure all of my allwance for the next month will be going to that entire collection! I love EVERYTHING but the thermals = ]
Oh my gosh, I want everything. EVERYTHING.
everything is cute! i love the commercial, too the erin is so cute!
i’m dyinggg why can’t it be sunday already!
i’m going to be very poor very soon.
I’ve been to two Targets & have already bought many items from this line. The cream colored coat is TDF! Looks as if it costs twice as much as its pricetag. Also got the black wool coat (not pictured, but on the Target site). I really want that navy blue jersey knit dress but haven’t found it yet. I did find a navy blue jersey knit jumper style dress w/velvet heart straps – very cute w/a nice fit. I also got the Erin face T as well as a couple of basic tops for layering.
As for the rest of the collection – it’s very cute to look at, and on very young and THIN girls it will look very cute. But not the average “woman.” Most of the dress are cut kinda funny – small through the arms with extremely full skirts. And the layers are a pain to get on & off. They are not flattering styles at all, and most of the prints are way to young looking (at least for me).
I’m happy with the pieces I did get (I can’t say enough about the long wool coats – both the cream “bubble” style and the black one with empire waist and heart appliqué on the backside. If you like the line, I recommend going to the store & trying it on before buying it. Had I ordered what I wanted online, I would have been very disappointed and most of the things I thought I’d like didn’t work for me.
Correction – - the black wool coat I was referring to IS pictured. It’s the second photo, shown over the thermal heart top & leggings. This is my favorite piece!!!
the model looks retarded or something.. but apart from that put-off, the line is cute
I love it all! Except for the red velvet shorts. Can’t wait till it comes out!
hellO! I was wondering where i can get that heart handbag online?