Hollywould Going Contemporary

Hollywould Going Contemporary

Thursday, August 9, 2007 by Wendy Lam

According to WWD, Hollywould is planning to drop its RTW line in spring and replace it with a full contemporary sportswear collection. The 75-piece collection consists of silk jersey dresses, printed cotton chiffon gowns, cotton and jersey T-shirts, jackets and denim pants. The new line wholesales from $125 to $395, which is quite a change from the designer collection, which wholesaled between $400 and $600. We’ll see how this new line plays out…

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