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Baby Nursery bedding is available in boy, girl and gender-neutral color palettes, and takes a cue from iconic symbols of childhood such as the alphabet, numbers and zoo animals, as well as geometric shapes, stripes and dots. Parents are encouraged to mix and match patterns to create a signature look for the nursery. Lemieux and her team have also translated their modern mix aesthetic to a line of nursery furniture. The line includes two crib styles with coordinating convertible dresser/changing tables, as well as a glider and ottoman. The Soho collection crib is open on all four sides with squareshaped bars for a contemporary look. Both the crib and convertible dresser/changing table feature drawer pulls that are not just functional, but the defining design element. The Silverlake collection is a study in refined elegance with its substantial closed sides, tapered legs and architectural reveal. All of the furniture is solid hardwood and available in two different finish options, easily complimenting existing furniture to create a cohesive-and unique-look. A former fashion designer, Lemieux brings a chic sensibility to layette. The line’s kimono-style bodysuits and tops coordinate with matching pants, booties and caps. And, a clever tunic dress comes as a set with striped leggings. The collection for boys, called Cars, features ’60s-era cars and a palette of blues and browns, and the stylish girls’ line, Apple Tree, is available in a rainbow of pinks and browns. Guests looking for sophisticated baby gifts need look no farther than DwellStudio for Target. The wide variety of layette pieces are sold in packaging specifically designed with gift giving in mind. Each item, from the apparel pieces to wearable blankets, hooded towels, blankets, burp cloths, bibs, wash cloth sets, hats and booties fit in the DwellStudio for Target gift bag and can be taken directly to any baby shower.
– All images via Apartment Therapy 7 Responses to “DwellStudio for Target – Sneak Peek!”![]() COMMENTS PAGE:![]() |
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I love the idea, it’s like Ikea at Target,
Now this is a start. Target has been going back and forth with major couture designers and now they’re raising the bar with bigger and better designers like DwellStudios for such miscellaneous products. This is definitely a step from Isaac Mizrahi that was well known at Target for his somewhat trendy designs. This line also marks as a competitor with C2 the cheaper Crate and Barrel that opened up in New York.
It is really nice to see that designers are feeling less self-centered and are now making products affordable for everyone out there. The designs are very simple and amazing and are definitely a major competitor with IKEA’s semi-affordable designs. The only difference between the two is that Target is located in a larger range of cities rather than IKEA having one location per county. This line even competes with stores like Bed, Bath and Beyond or Linen n’ Things because of it’s flexibility of having a kitchen line and a baby line. It’s a smart move to build more revenue and increase sales for the designer’s profit.
The colors and shapes really resemble Targets style of fresh and clean shadows and tones. The kitchen and baby designs really show DwellStudio’s commitment to Target. This displays a great change in collaboration with major expensive brands merging into a more affordable marketplace.
Awwww, the baby line is so cute. Will cop for my nephew on the way. :>
when will it be out?
AMAZING. Very distinct look – patterns is georgous. When WHEN WHENNNN!
I’m posting on various sites looking for feedback on this line. Has anyone noticed that the furniture items keep appearing and disappearing online? That, or they appear as currently unavailable (which they all appear to be right now). Not filling me with confidence. Anyone see anything in person? I’m DYING to buy a crib, but I don’t want to get ripped off if it’s shoddy.
Didn’t they come out with another line?