Photography: Steven Alan / East West Dress

Back in April news released that Urban Outfitters has signed on a roster of designers to create mini collections for the retailer, the first collection was Geren Lockhart’s HAWKS by Geren Ford collection. According to The Cut, next up is a collection by Steven Alan named Lark & Wolff which is “slated to hit stores around July 4th with new shipments every month” and will “feature both men’s and women’s clothes, and have a decidedly rustic-country-sure-I-know-how-to-camp bent. The aim is to draw in a younger customer than Alan’s current line, and the collection will retail for $58 to $128.”