According to WWD, Victoria’s Secret Pink line is launching a new collection targeting college students called VS Pink Collegiate Collection. 21 year old Behati Prinsloo is the face of the new collection consisting sweatpants, hoodies, panties, T-shirts and totes co-branded with college logos. The collection start selling on Friday online at victoriassecret.com. The VS Pink Collegiate Collection will also hit 375 Victoria’s Secret stores near college/university campuses, VS catalogues, in various campus bookstores and Pink stores starting July 1st.

Initially, 33 universities from across the country, even Harvard, were picked for Pink, based on their regional appeal and large student and alumni populations. Other institutions going Pink include University of Alabama, UC Berkeley, Boston College, Texas A&M, the University of Arkansas, University of Miami and University of Oregon.

I think this new collection will definitely do well, it will even appeal to high school girls too. My little cousin loves this kinda ish and she’s only in hs. I always see her rocking some VS Pink sweatpants and shorts with “PINK” smacked on her ass haha! Will you rock this?