What do you get when you incorporate sarcastic interpretations of high fashion, art, along with street and pop culture? You get Dope Couture, a fairly new (their 3rd season) streetwear brand for men and women designed by Matt Fields and Chris Mart. The name of the brand breaks down to Dope which “is a high concept brand whose name signifies an intentional oxymoron” and Couture “is simply a device used in order to show their sarcastic interpretation of pretty much everything including fashion itself”. The brand’s main theme is to bring out their twisted version of high fashion, hip hop and pop culture references to a line of tees. My favorite tees are the THYVES (inspired by YSL), Dope & Co. (inspired by Tiffany & Co.) and Riello (inspired by Anthony Riello), their interpretation is really cute. What I found interesting is that they love designing for women, they are actually shifting focus from a strictly men’s line to a women’s line with a smaller range in the men’s line. For the holiday season they are venturing out to cut and sew for women, so stay tuned for that. The Dope Couture women’s line is available exclusively at Karmaloop.com.
What do you guys think of this brand?
More pics after the jump…
Andy Warhol already invented this style, it’s called Pop-Art. But I gotta give props to just two guys going out and making a name and living for themselves. Right on. -ED
Posted By: Ed T. | June 26th, 2008 at 7:20 pmLove the Thyves shirt!!!!!
Posted By: Lanai | June 26th, 2008 at 7:40 pmsuper cute … lol to the fourth one!
Posted By: Ashley h. | June 26th, 2008 at 10:13 pmthe thyves shirt is cool. nice play on the name. i wish that shirt didnt say DOPE & co. something else. otherwise its cute. nothing else really impresses me though. i wish these streetwear brands could see beyond tshirts.
Posted By: edi | June 26th, 2008 at 10:16 pmtiffany shirt is very cute, making me wanna cop a t shirt badly. nice concept;]
Posted By: chichi | June 26th, 2008 at 11:31 pmeh. the thyves is alright. I don’t like the brand name either.
Posted By: ceci | June 27th, 2008 at 12:07 amThat Thyves shirt is bothering me. Considering how often The Hundreds mentions brands biting their friends designs, I highly doubt Bobby & Ben are gonna be thrilled that it happened to them.
Posted By: Jenn | June 27th, 2008 at 12:09 amLoved the Th Yives =)
Posted By: Cristy G. | June 27th, 2008 at 12:10 amCeci, I understand you stay up on The Hundreds but everytime “TH” is used in the english language doesn’t mean that it is a reference to The Hundreds. They’re great but this shirt has nothing to do with them
Posted By: Matt Fields | June 27th, 2008 at 2:38 pmThYVES is a play on Yves Saint Laurent saying “Theives” not The Hundreds you moron
Posted By: Willy Jo. | June 27th, 2008 at 6:24 pmAndy Warhol had hip-hop inspired art? I am no expert, but I didn’t think hip-hop was around then. I LOOOVVEEE these shirts… I already bought a few of them on Karmaloop and I can’t wait until their next line drops!
and ceci obviously doesn’t get the thYves shirt.
and matt, it is i before e except after C.
Posted By: Celia | June 27th, 2008 at 7:05 pmsorry, that’s jenn that doesnt get the thyves shirt and willy jo that cant spell
my apologies
Posted By: Celia | June 27th, 2008 at 7:07 pmI think a lot of confusion is stemming from the fact that naturally you see the name first and then read the post under the name. Btw, thanks for the support ladies.
Posted By: Matt Fields | June 27th, 2008 at 7:33 pmthe spring line is HOT! this shit has been flyin’ off the shelves. fucking sick!
Posted By: JjL | January 9th, 2009 at 5:41 pm