According to WWD Topshop is tapping into the premium denim area, the retailer is planning to place the new denim at its Oxford Circus flagship boutique in London. In August, they “will carry brands including Dittos, Radcliffe Denim, Sass & Bide, J Brand and My Lovely Jean and the retailer will also launch limited edition denim capsule collections designed with brands including Sass & Bide, Dittos and J Brand during the fall season”. And to perfect the fitting during London Fashion Week, “Topshop will open a pop-up denim clinic at its Oxford Circus store, with designers on hand to advise customers about denim fits and styles”. How cool is having your favorite designer “fit” you in your favorite jeans?