
Photography: H&M
H&M has been releasing their Organic Cotton Collection for quite a few seasons now, their aim is to increase the use of organic cotton by 50% during 2009 as compared with 2008. They will continue to offer garments that are both fashionable and environmentally compatible to customers that are eco-friendly. For spring 2009, recycled materials include polyester recycled from PET bottles or textile remnants, wool from worn-out woollen garments and remnants of fabric. Another new feature next spring is recycled cotton, which is recycled from fabric remnants in production.
The women’s collection includes an oversized sweater with narrow sleeves, tops of striped cotton jersey that are matched with garments made from wrinkled cotton; an ankle-length skirt, an asymmetric cut blouse with pockets and a voluminous tube top. There are also pieces such as a tube dress, romantic tops, cardigans and printed T-shirts.
I’ve always been a fan of H&M’s Organic Cotton Collection, besides the environmental friendly materials used- the products are stylish too. I’m digging the denim pieces, its crazy to think about spring at the moment since it seems like winter just started. Look out for these products when spring comes around! I’ve also included the men’s collection for all the men that support nitro:licious, it’s on page 2! Enjoy!
More pics after the jump…

















Check out the men’s collection on the next page…
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i like that feather motif…interesting
Posted By: lucy92 | November 5th, 2008 at 9:48 amWow I’m surpised the mens actually looks better than the women’s for once.
Posted By: Phillip | November 5th, 2008 at 11:03 amI think it’s really nice that H&M continues to carry an organic cotton line, but I’m not to keen on the clothes in real life. And I really don’t fancy the high prices, which they often have on their organic stuff.
Posted By: advo88 | November 5th, 2008 at 3:17 pmthanks for posting the mens!
Posted By: Jerr | November 5th, 2008 at 3:33 pmloving the cropped jacket and cardigan…
Posted By: Kristina Barakat | November 5th, 2008 at 6:29 pmblegh, this stuff looks like American Eagle.
Posted By: LizParker | November 5th, 2008 at 10:07 pmoh! i actually dig the menswear! love the clean cut look. when will these pieces hit stores? i’ll be dying for a good pair of chinos (harder to get here in Europe than you might think lol)
Posted By: Kiks | November 8th, 2008 at 6:44 am