Don’t we all wish that Gareth Pugh designed a capsule collection for Topshop instead of a Christmas tree? I know I do, but in the spirit of the holidays Topshop unveiled the designer’s Christmas tree in Westfield London “standing 2.8-metres tall, it features 60 white neon tubes on a free-standing metal structure.” You can also see the Christmas tree at the Oxford Circus flagship store. Pretty cool, too bad our Topshop Soho won’t be opened till 2009!

“This neon tree is my interpretation of the traditional Christmas tree shape, putting a super-slick and modern edge to it,” the designer explains. “Neon was an obvious choice for me, linking it both to the aesthetic of the Moët & Chandon room I designed at London Fashion Week in September, and the set of my debut show in Paris for spring/summer 2009. I think the simple melding of tradition and modernity aptly suits the mood at the moment; we are all looking to a brighter future.” via Vogue UK