Photography: Peter Gehrke / H&M
Thanks to reader Lannie for sending over pics of the H&M Spring 2009 Lookbook from Modefeber. Sweden seems to be releasing info/images earlier than the US, so happy to see the new lookbook everything is looking so pretty! Just when I thought I was ready for Winter, I see these pastel colors- I’m so ready for spring now haha! Looks like there’s lots of volume, prints, color block, pastel and rich colors coming to H&M for spring, I can’t wait!!! I want everything!! What are you loving?
edit 12.11.2008:
Added an unseen picture (above) from the ad campaign just now and more info about the spring 2009 collection below. Enjoy!
“Romance continues to be on trend. The look is well-groomed, coordinated and playful with pretty watercolour shades and light neutrals. But it’s not the only style this season. Pared down simplicity and uniform-inspired tailoring are at least as important, as are futuristic sporty influences.”
Key pieces
Skirts – wide or narrow pencil style, knee or ankle-length. Dresses with volume, 50s style with a waistline, sheath dresses or shirt dresses. Blazers, classic or short dress jackets. Romantic blouses and shirts. T-shirts. Rolled-up chinos and slacks.
Accessories
Belts, clutch bags, earrings, bracelets, sling-backs and scarves.
More pics and info after the jump…
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INSPIRATION
Retro-romantic
The season’s most important retro reference is romantic and chic. It’s all about dresses and wide skirts, with the focus on the waistline, feminine blouses, tailored jackets and blazers, shirts and obvious classics such as chinos, denim and T-shirts.
Timeless tailoring
Tailoring is simple and often androgynous with uniform-inspired cuts and details à la 1970s elegant Parisian “Le Safari”. Styles are minimalist as well as over or under dimensioned and draping. But it’s mainly blends of materials with new finishes, and technical and organic materials that update tailoring this spring.
Art and architecture
Architectural forms and proportions continue to inspire, as does an experimentally futuristic and sometimes eccentric attitude. This reappears in references from the art world with everything from the fashion style of famous artists (with August Strindberg and David Hockney being diverse examples of style icons in art) to colourful motifs and patterns inspired by historic and contemporary art and architecture.
Silhouettes
Narrow, yet relaxed, experimental with new shapes and proportions, voluminous or curvy with the focus on the waist.
Colors
White and shades of white. Warm tones of beige. Coral. Saturated, watercolour transparent, or pastel pale shades of blue, green, pink and yellow. Neons.
Patterns and prints
Flowers, spots, checks, stripes, botanical designs, art-inspired patterns and prints, animal patterns and graphic prints.
Materials
Material mixes of natural materials or with synthetic and organic materials, lace, transparent or textured fabrics, shiny fabrics such as silk and polyester, sun-bleached and “worn” fabrics, jersey, classic cottons, linen, thin denim and chambray.
Details
Pleats, gathers, pin-tucks and yokes, rolled-up trouser legs and sleeves, three-quarter length, collarless, Nehru collars, shawl collars, ballerina necklines, uniform details.
I love everything!! I can’t wait…
god, it doesnt even look like h&m ! love it !
wow!!!! the 1st coat is baddddd. the whole line grew up
oh my god.
totally amazing. I want everything too.
LOVE the volume…
5,7,8 are my favs. i love those pants. i hope they look just as good in person/aren’t linen.
I love all the muted pastel colors & the baggy pants. Also loving the biker short for some strange reason lol.
the model’s poses
any men’s photos?
oh Lawd…lol i love everything
this is lovely
i want the blue dress!
omgggg im drooling looking at this…. i cannot wAIT!
h&m always hits the spot…… amazing.. can’t wait..
p.s. love the pink dress with the dark denim blazer… yumm..
wow everything is so fluffy!
i LOOOOOVE it all!!! I lovee the khaki trousers and the pink floral dress and all of the blazers. so amazing. happy thanksgiving wendy! =)
hey ya! i check this h&m category at least 1 time a week for many months now – and i love it =). i’m a huge fan of h&m, too!!! ur site is the first one i go to to get news about h&m. thank u for that! by the way: i’m male ^^. so it would be really really awesome & interesting 2 see more news for men
.
about the new collection: it looks good. well-cut, soft and high-fashion. i’m very interested in the “art & architecture”-theme!!! i’m excited about the next news ^^.
keep on, good luck & keep rockin h&m ;D.
yours,
Fyu’ce
I am so in love!!! =o <3 I love the colours and everything
I can’t wait for te big sleeves. But what shocked me the most was the state of the model. She looks absolutely desperate for something nutriment.
Love the pink floral dress!! Looks a lot like a Carrie-dress from the SATC the movie…
I’ve been thinking this for a while: light tunic over crazy cycling shorts = trend (?)
Who is the model?
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WOW ! I’m from israel and I never saw something like this in israel O:
I love the fact that they use volume (: