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H&M is venturing out into home textiles and accessories early 2009, move over IKEA! Sooner or later my life will be surrounded by H&M! Exciting! Per the press release, the range will be exclusively available online and through a directional mail order catalogue, this is H&M’s first foray into the interiors arena and will offer shoppers the opportunity to stylishly transform every room of the home. The first collection will be available from February 2009 in the markets where distance selling is already established: Sweden, Norway, Denmark, Finland, Germany, Austria and the Netherlands. (Too bad US is not on the list yet, but I’m sure it will make way here soon if the outcome is good!) The range will be divided according to the different rooms of the home, so will appeal to a wide range of people, from those wanting to quickly update their bathroom with some plush towels to those looking to refresh the bedroom with crisp linen and blankets. They can also create a new look in the living room with some well-chosen cushions and curtains, or rethink the kitchen or dining space with a wide selection of tea towels, table linen and napkins. CONCEPT: A value for money, great quality range of home textiles heavily influenced by fashion More pics and info after the jump…
Covering various different tastes and style influences, the range includes something for everyone. Neutrals provide a great starting point and H&M designers have reinvigorated the basics with a selection of organic and slubby bedding and cushions in clean whites and soft beiges, with the emphasis definitely on texture. These can be enlivened with one or two hot accent colours, as seen on the ‘candy’ striped accessories. As in fashion, nautical ideas are a recurrent theme in interiors too, but H&M have injected this trend with a more sophisticated edge. The classic red, blue and white palette is there, but interest is added with artistically painted stripes and striking use of typography adorning duvet covers, pillowcases and kitchen textiles. Type and specifically numbers can also be seen on the striking monochrome pieces that have been influenced by the worlds of architecture and illustration. Napkins and tablemats featuring a graphic tape measure motif, gridded tablecloths and geometric cushion covers bring ordered masculinity to any space. The most fashion-focused customers won’t be disappointed either, with an energetic and urban element to the collection, which features clashing bright neon colours, eye-catching striped bed linen and Jackson Pollock-inspired paint splatter printed cushions - all inspired by recent trends. As with H&M’s clothing heritage, the idea across the Home collection is that consumers mix and match items and add to their existing décor and colour schemes. It’s all about value for money, products with high quality with a real attention to detail across the range, such as zip and button detailing on cushions and hook tabs on towels.
More pics on the next page…  22 Responses to “H&M Home Collection – February 2009” |
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November 29th, 2008 at 5:38 pm
They told us in 2007 that they would start making H&M furniture stores by fall 2008. When it didn’t happen I was a little upset but I am glad they are still doing it! This is going to be great! Can’t wait till it comes to Canada!
November 29th, 2008 at 5:48 pm
WOW!!!!
November 29th, 2008 at 6:15 pm
are u serious woaw after zaza home collection h&m great
November 29th, 2008 at 10:20 pm
cant’ wait til they come to canada for sure…. which will be next fall too.. i think
we are so behind on everything
November 29th, 2008 at 10:29 pm
this is some of the best news i have heard. 80% of my wardrobe is from h&m…
November 30th, 2008 at 12:56 am
amazing. cannot wait…. but obvs canadians get it later than the rest of the world:(
November 30th, 2008 at 7:41 am
tbh
it IS very IKEA…
November 30th, 2008 at 12:16 pm
very nice!
November 30th, 2008 at 9:10 pm
This will be an excellent expansion for H&M……
I cant wait!!
November 30th, 2008 at 9:59 pm
i think i’ll stick with ikea and muji, thanks.
December 1st, 2008 at 7:54 pm
The only thing that interests me are the throw pillows in the bright 70’s style print. Everything else has been done to death by Ikea already!! zzzzzzzzzzzz
December 1st, 2008 at 9:23 pm
I hate that Texas has NO h&m stores!
December 2nd, 2008 at 9:15 am
I am SO excited! I’m a recent college grad and a few months ago I started saving up to move out on my own….this couldn’t be more perfect
December 2nd, 2008 at 1:18 pm
omg I can’t wait!!! I would love to work there =p
the stuff looks amazing
December 8th, 2008 at 5:48 am
just a question of time that h&m present a home collection. esprit just have it since 2006 with high quality products and a big assortment, eg. carpets, table top, bathrooms, furniture etc. looking forward to this market competition…
December 29th, 2008 at 9:48 am
So cool. It’s about time! Thanks for posting with pics!
February 17th, 2009 at 12:24 am
Looks VERY nice!! I can’t believe it’s not going to launch in the US yet… perhaps they’re concerned about our current reccession?? Anyway, I hope it does well and makes it way to the US!!! Between Pier 1, Crate & Barrel, IKEA, H&M, and Target (yes, that Target) I can definitely do some damage!!
February 19th, 2009 at 4:20 am
Can´t believe H&M has published a soooo horrible and bad navigation ” Home Collection” webpage.
They have dissapointed me!!!
March 19th, 2009 at 11:12 pm
How can I find the web page of hm home collection??
March 19th, 2009 at 11:13 pm
How I can find the web page of hm home collection?? Thanks!
July 24th, 2009 at 6:50 am
please send me email catalogue regularly, thank you
August 21st, 2009 at 2:17 am
Please email me H&M Home updates x