Photography: Amanda Lopez
Mama has just released her Fall ‘08 collection entitled, “Mi Vida Loca.” The collection is inspired by classic, west coast Americana style, “Mi Vida Loca” takes us from the Zoot Suit Riots of the 1940’s, to the low rider culture of today. Picture sultry nights and getting the girls together in the Bomba to go cruising while listening to your favorite oldies. As Mama says, “There’s something in this collection for everyone: the tomboy, the heart-breaker, the school girl and the dreamer.” The range includes t-shirts, fleece tops and jackets, flannel shirts, overalls, cashmere sweaters, outerwear and jewelry and can be found at fine street wear boutiques and online.
More pics after the jump…
honestly i was a bit skeptical when i saw the post. it seemed like another west coast “chicana” fashion line but im impressed…seriously blown away. I love it! Mama is right, there is definitely something for everyone in this line. Good Job!
Posted By: edlin C. | December 2nd, 2008 at 3:04 amIt ROCKS!!!
Posted By: shaminista | December 2nd, 2008 at 5:08 amthis looks amazing, i love everything about it. xoxo
Posted By: chloe | December 2nd, 2008 at 7:53 amDefinitely LUV it!!!!! Mama tees are always on point and the belt is different but still cute
Posted By: NJPryce | December 2nd, 2008 at 7:58 amhott
Posted By: Kristina Barakat | December 2nd, 2008 at 9:05 amthe clothes aren’t my style, but i liked the photoshoot; great concept!
Posted By: ladylike | December 2nd, 2008 at 9:35 amHOT HOT HOT!! eveything is sooo throwback i was wondering where the hell MI VIDA LOCA Chicks is at.. Im from the Chi so the full look dont fly around here but i cant wait to get a few shirts..peace
Posted By: JUDEE | December 2nd, 2008 at 12:00 pmits too west coast for me…. it reminds me of baby joker and lil joker from friday after next …..smh
Posted By: Tiffspicey | December 2nd, 2008 at 12:15 pmlove it all!!!!
Posted By: Nancee | December 2nd, 2008 at 1:25 pmAfter seeing this my whole life, I’m not too crazy about it. The tops are really cool though. The pants arent for sale right? They are absolutely awful, they have to be just for the theme.
Posted By: Eli | December 2nd, 2008 at 1:46 pmI like the clothes, but for Mama alone on their collections, they’re a little too serious when it comes to concepts. I don’t believe that having each collection market a certain period, era, or lifestyle is appealing because like
Nancee said above me, I’ve seen this my life, I’m of Latina decent and in my opinion I can see how someone could see this as stereotypical. I say keep it real with some original designs and concepts like HB and MOB do.
THAT’S what’s up. Overall, though, some of the designs are really dope and simplistic. I dig that.
Posted By: michaela | December 3rd, 2008 at 6:18 pmconcept or rip?
the shoot is cool but def. too referential, too literal.
Posted By: michelle | December 4th, 2008 at 2:11 amawesome !
Posted By: Ashley | December 6th, 2008 at 3:44 pmWay to capitalize on chola fashion.
Posted By: Christina | December 9th, 2008 at 4:06 am