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DKNY Jeans has tapped Scott Schuman, the man behind one of my favorite blogs The Sartorialist for their brand’s spring ad campaign. According to WWD, the campaign will be shot in his famous “The Sartorialist” way, “showcasing a mixing of New York notables including Sean Lennon, Daisy Lowe, DJ Coleman, Luc Worrell and Chanel Iman”, time to hit the streets! This marks the first major campaign for The Sartorialist and also a first for DKNY Jeans as the “ads present the collection with one or two individuals in each image, rather than in the usual group format. The ads each showcase an individual in a caught-on-the-street style in several areas of the city.” Come February the ads will hit glossys like InStyle, Elle, GQ and Details as well as online and billboards across the US, Mexico and Canada. This is exciting news, I can’t wait to see the ads!  9 Responses to “Scott Schuman for DKNY Jeans Spring 2009 Ad Campaign” |
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December 15th, 2008 at 12:57 pm
cant wait either !
December 15th, 2008 at 2:43 pm
love his work… simple yet to the point
December 15th, 2008 at 3:46 pm
i love that skirt
December 15th, 2008 at 8:19 pm
I really love that skirt! that outfit is so fierce!
December 15th, 2008 at 9:45 pm
<3333 your blog..do you know what kind of shoes those are???
December 16th, 2008 at 12:31 am
those shoes are ysl
December 16th, 2008 at 2:00 pm
this is truly exciting!!
December 16th, 2008 at 4:56 pm
Scott Schuman is the best
I have a street fashion blog too, but he is my idol. He is the best 
and I love this campaign!
September 25th, 2009 at 11:35 pm
Where is that skirt from?! I must have it!