Matthew Williamson

Photographer: Magnus Magnusson / H&M

According to WWD, “Matthew Williamson will be the face — alongside Daria Werbowy — of the campaign for his upcoming collection for H&M.” The campaign shot in Tulum, Mexico by Solve Sundsbo will feature the designer modeling pieces from his menswear collection and he will also appear in the H&M TV ads as well. The ads will launch in May which will be Williamson’s modeling debut and the women’s collection is set to hit selected stores on April 23, 2009, followed by another range for women and men in mid-May. An H&M spokeswoman said the “exclusive” women’s range would be carried in about 200 stores, with the second delivery slated for all of its 1,700 stores. I can’t wait to see how the collection turned out!

> Matthew Williamson for H&M

More pics after the jump…

Margareta van den Bosch with Matthew Williamson