H&M “ART BY” Mehdi Hercberg/Shoboshobo Collection

H&M “ART BY” Mehdi Hercberg/Shoboshobo Collection

Thursday, February 5, 2009 by Wendy Lam

H&M just released their latest fashion video for their new ART By collection featuring a collaboration between H&M and up-and-coming creative talents. H&M interviews Mehdi Hercberg / Shoboshobo, a French visual artist, who has designed this collection. The Shoboshobo collection for H&M’s ART BY range is about friendship most of which features two characters. Hercberg explains “he doesn’t know what happens between them but some things happen” (ha!). The range consists of t-shirts, tank tops and sweaters which will be released on February 12th and will be available in selected H&M stores (check below for list). The range is really cute, I’m loving the colorful “bloody” graphics!

Check out the sketches after the jump…

0205-hm-art-by-shoboshobo1.jpg
Shoboshobo for H&M Sketches

Shoboshobo collection for H&M’s ART BY  will be available in selected stores in the following cities:
– Stockholm
– Oslo
– Helsinki
– Copenhagen
– Paris
– New York
– Los Angeles
– Milan
– Hong Kong
– Tokyo
– Shanghai
– London
– Berlin
– Paris
– Barcelona
– Warsaw
– Toronto

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Categories: art/design fashion h&m streetwear

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