Today is seriously mugging and nasty out, it’s so humid I feel like showering every 15 mins. While walking through Soho for market appointments I was sweaty and thirsty, I came upon a bright lit shop with a live mannequin by the window making funny faces luring people inside. I looked up and noticed it was a Vitamin Water pop-up shop, not just your regular Vitamin Water but their new Vitamin Water 10. Lots of shoppers went inside for a cold drink and sat down to relax their feet from a long day of shopping, others went in for the photo booth and to play Wii games, there’s even two laptops there for you to surf the web. The pop-up shop was full of life as it was super colorful featuring the four colors of Vitamin Water 10 that they were promoting at the moment: XXX (triple antioxidents) acai-blueberry-pomegranate, Essential orange-orange (c+calcium), Energy tropical citrus (b+guarana) and Multi-V lemonade (a-zinc).

Smart move since the weather is getting warmer, it’s time to shed those Winter pounds. Vitamin Water 10 only has 10 calories in each 8-ounce serving, this is perfect for the Vitamin Water lovers that are weight-conscious like me. The drinks are yummy, I tried all four flavors that they were promoting, come June there will be more flavors to be announced. So if you’re shopping in Soho and feeling thirsty and tired, stop in the Vitamin Water 10 Pop-Up Shop and chillax and grab a drink! All drinks are FREE, so knock yourself out!

The Vitamin Water 10 Pop-Up Shop is located at 626 Broadway, New York, NY 10012 (between Best Buy and adidas Performance), it will be there for 10 days only, starting today, April 3rd to April 12th from 10am – 7pm.

More pics after the jump…