Jay Zs Rocawear Roc Pop Shop in New York
Bella Roc Sequin Jacket

Jay-Z’s Rocawear mobile “Roc Pop Shop” is in New York, the Roc Pop Shop is a 50-foot long trailer that expands to 1000 square feet when opened. Now is your chance to purchase limited edition and exclusive Rocawear product and experience this store on wheels. The Rocawear Ladies new collection and Bella Roc, will also be on sale. Ladies, you do not want to miss out on this collection, as it is not sold anywhere else! Enjoy the Rocawear lifestyle and be a part of this unique experience. The pop-up shop will only be there for a limited time, April 17th – 26th at Atlantic Yard in Brooklyn, NY from 10am-9pm.

Also, check out the super dope Bella Roc Sequin Jacket ($299) that I have on, there are only 60 pieces produced. Beyonce also has this amazing jacket, loving the subtle detailing on this sequined jacket, so glad there’s no big logos. I saw a preview of the Fall 2009 Rocawear stuff and I have to say I’m quite surprised that they’re changing their look with less logo and more Bella Roc feel, stay tune for that. The only place you can get this limited edition jacket is at the Roc Pop Shop and quantities are limited. I’m loving this jacket, big thanks to Simone (Signature Apparel) for the hotness!

More pics after the jump…

Jay Zs Rocawear Roc Pop Shop in New York

Jay Zs Rocawear Roc Pop Shop in New York

Jay Zs Rocawear Roc Pop Shop in New York

Jay Zs Rocawear Roc Pop Shop in New York

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By: retrogurl
Posted: 04.22.2009
Categories: fashion, gifts, shopping

13 Responses to “Jay-Z’s Rocawear “Roc Pop Shop” in New York”

  • DM says:

    It is simply! LOl. I love it!

  • kim Gomez says:

    Soooo freshhh…. I’m def. digging it.

  • Ashley K says:

    Oh man, I want your Emma Cook for Topshop boots. But that jacket is really hot too!

  • Linda says:

    Wendy u look hot in the pic!!

  • i agree u look really pretty on this pic<3 and i luvvvv the jacket !

  • dopestyle says:

    wow that’s rocawear. the jacket is hot.

  • ace says:

    where on atl ave…cause im def gonna chck it flyest jacket frm rocawear, hate the BIG LOGOS so tacky, this is subtle & couture like

  • lolforizzle says:

    the jean is ugly, the jacket is too flashy..my my, what an ugly outfit you rockin

  • kayla says:

    $299 is wayy to much for dat jacket. i could find this @ forever 21 for $30 bucks..plus i dont really like rocawear…namebrand is so highskool..im soo over dem

    rocawear, babyphat, pepe jeans, enyce=====)NEXT!!!

  • camille says:

    i looooooooooove your jacket. $299 is a lot, but i’m assuming bella roc is the pricier line? you look great!

  • Jbot says:

    This is NOT F21 at all. There are too many details. The pockets, the zipper, all those seams, and the fabric looks nice even in the close up photos. Well made sequined fabric costs $$$, so the price is justified. Plus, the moto details manage to do away with the tacky factor you usually get with sequined anything.
    And who cares about the name? As long as the name isn’t shouted all over it, nbd. This just proves that Rocawear is ready to stay relevant, unlike some of those other companies Kayla listed.

  • I’m completely shocked this is Rocawear! The detailing and fabric is just… Fab! The interesting seams makes it a little different than the usual moto style. And please ignore the haters, you look great; jacket, jeans and hot Emma Cook Boots! Glad you snagged that baby, I’m sure it will be a fun piece to play with. Enjoy!
    Cheers!
    Suzanne
    PS I *finally* remembered to add you to my blog list even though I’ve been loving the blog for so long! Keep up the great work retrogurl!

  • Yeni says:

    ahaha you got your shoes.. not white but you still got them .. well done lol

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