Matthew Williamson for H&M Summer 2009 Collection Ad Campaign
Photography: Sølve Sundsbø/H&M

Finally a full preview of the ad campaign of the Matthew Williamson for H&M Summer 2009 Collection featuring Daria Werbowy and Matthew Williamson himself. The summer collection is full of life, bright and happy it will definitely put you in the mood for a vacation to somewhere tropical and warm with clear blue water, I’m ready for one! If you weren’t able to get your hands on the super limited Spring collection here’s your chance to get a piece of Matthew Williamson come May 14th as it will be available in around 1600 H&M stores worldwide. The collection will be in store longer than any H&M designer collaboration before. Added to this, Williamson has also designed a menswear range for the first time in his career. Also check out the commercial its quirky and cute.

“This summer collection really embraces the holiday lifestyle. The silhouette is softened with the addition of long flowing dresses, smocks and kaftans in weightless fabric, and the peacock palette is warmed by accents of red and pink. For the men’s collection, imagine an Englishman who has traveled the world and incorporated the inspirations he has found into his personal style. I would hope to share a glimpse of the Matthew Williamson world, and to provide the perfect wardrobe options for Summer 2009”, says Matthew Williamson.

Stay tuned for more pics from the collection and NYC launch party, coming up next!

> Matthew Williamson for H&M Summer 2009 Women’s Collection

> Matthew Williamson for H&M Summer 2009 Men’s Collection

More pics after the jump…

Matthew Williamson for H&M Summer 2009 Collection Ad Campaign

Matthew Williamson for H&M Summer 2009 Collection Ad Campaign

Matthew Williamson for H&M Summer 2009 Collection Ad Campaign

Matthew Williamson for H&M Summer 2009 Collection Ad Campaign

Matthew Williamson for H&M Summer 2009 Collection Ad Campaign

Matthew Williamson for H&M Summer 2009 Collection Ad Campaign

Matthew Williamson for H&M Summer 2009 Collection Ad Campaign

Matthew Williamson for H&M Summer 2009 Collection Ad Campaign

Matthew Williamson for H&M Summer 2009 Collection Ad Campaign

Matthew Williamson for H&M Summer 2009 Collection Ad Campaign

Matthew Williamson for H&M Summer 2009 Collection Ad Campaign

By: retrogurl
Posted: 04.29.2009
Categories: celebrities, fashion, h&m

20 Responses to “Matthew Williamson for H&M Summer 2009 Collection Ad Campaign”

  1. Ally says:

    oh i love it. excited!

  2. nadya says:

    i love love that pink-banded turquoise print bikini! cant wait to cop it!

  3. Kiks says:

    the menswear looks really promising from what we’ve seen so far!

  4. DM says:

    I am in LvE! To the PoiNT that I could SCREA!M! I sooo LOVE IT!

  5. huongface says:

    i love the outfit in the 2nd picture!

  6. JC says:

    I love this collection! But does the first picture with the turquoise pants look funny to anyone else? I think her foot is on backwards…

  7. angela says:

    all the dresses look amazing in the video! i’m in love with the chartreuse flower and bird print!

  8. bap says:

    I love the ad video !!! & I love the song, someone knows the title?

  9. gabriela says:

    not crazy about the flashy colors, but some of the menswear looks cool.

    and seriously…WHAT HAPPENED TO HER FOOT?

  10. Leann says:

    remind me of sea, beach, sunshine, and vacation. really gorgeous Ad campaign to set its gals free and have a imaginary picture. H&M really understand its gals, a vacation is a perfect choice in tough time like this when u have nothing to do.

  11. Helen says:

    What a creepy male model

  12. TKC says:

    woah, someone did not photoshop this right (her foot)!!
    it just goes to show how everything is really cut and pasted

  13. Diana says:

    LOL leann.. i agree about the creepy male model. HAHA

  14. mat says:

    HAHA not a male model. it’s matthew williamson ah i can’t wait!

  15. bap says:

    The “creepy male model” is Matthew Williamson ! …

  16. lindsay says:

    Seriously…why does it look like her foot is flipped around in the first photo??? That is SCARY!
    But besides..gorgeous stuff…

  17. blomcd says:

    I think the swedish model Niklas Nilsson deserves a major fragrance after these awesome pics. Matthew Williamson is A-M-A-Z-I-N-G!

  18. virre says:

    Hmm. Looks like a foot of a duck.

    The woman clothes are awesome but I think the mean clothes are ugly, looks like any b-designer.

  19. aneta says:

    what is the name of the female model?

  20. lee says:

    absolutely beautiful, i would wear all of those outfits, ps her foot is fine there is nothing wrong, her toes are covered by the water and shes standing on her toes, the pic couldnt be move perfect! wow ppl love to find fault in everything

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