Marc Jacobs Launches "Lola" Fragrance

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Photography: Juergen Teller

After the successful launch of the best-selling Daisy fragrance with Coty, Marc Jacobs is releasing a new scent: Lola. Lola is a contrast to Daisy, “Lola is intended to be the confident and slightly vampy older sister”. The new scent was developed by Marc Jacobs with Calice Becker of Givaudan and Ann Gottlieb, top notes include: pink peppercorn, pear d’anjou and ruby red grapefruit. Middle notes include: fuchsia peony, rose and geranium, and the dry down is of vanilla, tonka bean and creamy musk. As usual you can’t expect less from Marc Jacobs, the bottle design is very special as well each bottle differs according to their size. “The 1.7-oz. bottle is tall and curvy, while the 3.4-oz. is wider and rounded. Both are topped with riotous free-form flowers of violet, fuchsia and red. “I had a color palette in mind from a cruise collection I was working on at the time,” said Jacobs of the cap design. I started playing around with fabrics and swatches of leather, and that became the basis for the cap.”

Lola is slated to release this fall and will launch exclusively first at Bloomingdale’s and Marc Jacobs stores in August then in September it will hit about 2,200 department stores and specialty store doors. In August there will be eaux de parfum in two sizes — 1.7 oz. for $65 and 3.4 oz. for $85 — as well as a 5.1 oz. body lotion, $45; a 5.1-oz. shower gel, $40, and a 4.9-oz. body cream, $50, available. In November, a 1-oz. will join the permanent Lola collection, as will a limited edition solid perfume ring, $40. I can’t wait to smell it, I love Daisy so I hope this will be good too plus I really like the bottle so I must get!

“Where Daisy is more innocent and sweet, Lola is more sensual — the name conjures up a flirtatious, warm spirit,” said Marc Jacobs. “It was the first thing that came to my mind, and I was very insistent with Coty that this had to be the concept. It just felt natural in contrast to Daisy.” via WWD

One more pic after the jump…

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Photography: George Chinsee