Charlotte Ronson To Launch Higher End Line

Charlotte Ronson To Launch Higher End Line

Tuesday, June 30, 2009 by Wendy Lam

charlotte-ronson-ad
The new Charlotte Ronson ads feature Ronson’s younger sister, Annabelle Jones, and Donald Cumming from “The Virgins.”

According to WWD, Charlotte Ronson is slated to release a collection of higher-end items such as leather jackets, fake fur vests and knit cardigans trimmed in leather. She also has just introduced a new logo, which is black and white and showcases her CR initials in a heart formation. The collection is targeted at the 21- to 35-year-old woman and wholesales for between $40 and $400, includes an array of higher-end pieces — the leather jackets, plaid belted dresses, fake fur shearling vests and a range of pants. The campaign features Charlotte Ronson’s younger sister, Annabelle Jones, and Donald Cumming from the New York-based new age band The Virgins and was inspired by the 1983 Richard Gere film, “Breathless.” I heart Charlotte Ronson so I anticipate to see how the collection turns out. Stay tuned for more info and release date forth coming…

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