Back in May I was invited to meet Michael Kors and his team for the launch of his new fragrance collection, Very Hollywood at The Apthorp. It was interesting to be introduced to the new scent from the designer directly and try out the products first hand. The fragrance was inspired by the glamour of the red carpet, hence the name Very Hollywood. Kors says, “Very Hollywood is the indulgence. This is the gold dress!” The ad campaign features Carmen Kass in a fabulous gold Michael Kors dress red carpet ready and Noah Mills shot by Mario Testino. “Carmen has been my muse for quite some time,” said Kors. “She’s such a chameleon — we can shoot her in a guy’s T-shirt or dripping in Fred Leighton jewels, and she looks fantastic in both.”

The sophisticated floral scent features top notes of mandarin and iced bergamot, the heart is of wet jasmine, ylang-ylang, raspberry and gardenia, and the bottom is of Italian orris, creamy amber, soft white moss and vetiver. The glass bottle is made to resemble flashbulbs and the outer packaging is a rich coral with a gold border, the Very Hollywood label features a font inspired by the Beverly Hills Hotel.

The collection includes: Very Hollywood Michael Kors Luxe Perfume Spray 1.0oz ($300), Very Hollywood Michael Kors Eau de Parfum Spray 1.0oz, ($45)/1.7oz, ($65)/3.4oz, ($85), Very Hollywood Michael Kors Hollywood Fabulotion 5.0oz ($45), Limited-Edition Very Hollywood Michael Kors Hollywood Signature ($25) and Limited-Edition Very Hollywood Michael Kors Hollywood Gem Solid Perfume Ring ($40). The collection also includes some fabulous items like a ballpoint pen with Very Hollywood scented-ink, a coral cocktail ring containing Very Hollywood scent in solid form, gift set which will include fragrance and unscented false eyelashes, a miniature Very Hollywood bottle choker and gold clutch. I love the extra special products, very fab.

Very Hollywood is slated to launch in September 2009, select products are currently available at www.michaelkors.com.

More pics after the jump…

Michael Kors talking to us about the new fragrance.

Love the cocktail ring!

Limited-Edition Very Hollywood Michael Kors Hollywood Signature $25.00
This golden statuette pen is ideal for signing autographs at the after party, especially with ink that is scented with the Very Hollywood Michael Kors fragrance.
Available at Bloomingdale’s, Nordstrom, Dillard’s, Michael Kors Boutiques and Michaelkors.com

Michael Kors and Me

Rockin’ a pair of Michael Kors sunglasses that he gave the press! Loves!

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Limited-Edition Very Hollywood Michael Kors Hollywood Gem Solid Perfume Ring $40.00 (Sephora Exclusive)
Cause a stir on the red carpet with this one-of-a-kind cocktail ring. A solid perfume is discreetly concealed beneath the dazzling pink bauble. Perfect for touch-ups in the limo.