Erin Fetherston has teamed up with LU to create a specially designed limited edition tin for the LU Crème Roulée. The project will launch on September 10th exclusively on Amazon.com. The tin of Crème Roulée Dark Chocolate Biscuits are sold in a pack of six for $39 – available for pre-order now at Amazon.com.
Erin designed the tins with the thought that they can be used for so many things – holding colored pencils and art supplies, in the kitchen, and ultimately, a great hostess gift – definitely something that would be kept and re-used. The tins are so chic you can put them right on the dinner table for a party – LU’s tagline after all is “chic little cookie”! Cute, I want one! I wonder if these will be given out inside The Tent during New York Fashion Week…
“I came to love LU when I lived in Paris as they are a European classic and everyone’s go-to cookie in France. LU has a long history integrating art and design into its campaigns dating back to the late-1800s. With LU now expanding into the U.S. I was thrilled to partner with them. I am an American designer and started my career in fashion in Paris before making my home in New York, so it really felt like the perfect fit. LU Biscuits have a strong French heritage and French style has always been a true inspiration for both my runway collections and my personal tastes. When creating the design for these tins, I was inspired by the wonderful sense of style and charm that LU represents. I felt that the handwritten script and fashion figurines would add my own personal, modern twist to the elegant spirit and sense of playfulness and delight of LU Biscuits.” – Erin Fetherston
More pics after the jump…
#NYFW
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