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Last month you’ve seen the first look of the Jimmy Choo for H&M ad campaign shot by Terry Richardson at The Standard Hotel in NYC, more images from the campaign were released along with a commercial. The ad campaign featuring models Sasha Pivovarova and Edita Vilkeviciute (can’t tell who the others are), I especially love the one with Sasha eating oysters. Can’t wait, just one more month to wait!

The limited edition collection will be available from November 14, 2009 in around 200 H&M stores across the world. Check out the Jimmy Choo for H&M women’s collection preview here.

> Jimmy Choo for H&M Women’s Collection Preview

UPDATE: I was too busy looking at the images that I didn’t realize there was “How to Shop” section on the site, thanks to reader Diana for pointing it out. Here’s the tips that H&M offers:

What do I do if I arrive before opening hours? If there is a line, please wait in line and H&M store staff will inform you about how to shop.
How does the queuing system work? The first 160 people in line will receive a bracelet; on the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for the women’s shoes, bags and accessories. Customers shopping the men’s collection or the women’s garments will not require a bracelet. When your time has come, we will let you into the designated shopping area to shop.
If you are not one of the 160 first in line, you will of course have the opportunity to shop from the rest of the collection or within H&M. After about 2 hours we will also open up the designated area for all customers.
For the collection, each customer can buy the whole collection but one per product or piece (accessories) per product per customer.

Save up your money and pack your sleeping bags, unlike the previous collaboration release dates which were all on a Thursday, this one has been changed to a Saturday. Which means there will be more people in line since there’s no work and it’s Jimmy Choo, who doesn’t know JC! Do you think this new way of shopping is fair?

More pics after the jump…

Photography: Terry Richardson/H&M

Jimmy Choo for H&M Ad Campaign + Commercial

Jimmy Choo for H&M Ad Campaign + Commercial

Jimmy Choo for H&M Ad Campaign + Commercial

Jimmy Choo for H&M Ad Campaign + Commercial

Jimmy Choo for H&M Ad Campaign + Commercial

Additional ad images were found via TFS scanned from various magazines.

Jimmy Choo for H&M Ad Campaign + Commercial

Jimmy Choo for H&M Ad Campaign + Commercial

Jimmy Choo for H&M Ad Campaign + Commercial

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By: retrogurl
Posted: 10.15.2009

11 Responses to “Jimmy Choo for H&M Ad Campaign + Commercial”

  • Diana says:

    If you check out the website you will see that they seem to have strict shoppin restrictions. Only the first 160 in line will be let into the shoe/bag area for 2 hours, everyone else gets left with the scraps afterwards :-( And only one of each item can be purchased! Better be there early!

    Luckily will be going to a preview event the night before, cant wait, hopefully will be able to get my hands on some of the rather lovely shoes/bags.

  • Ivy says:

    I feel like everyone on the streets is going to have a pair though…

  • Anette says:

    It’s sort of annoying how they have all these regulations for that night. But I guess it will keep things under control. I just hope they have my shoe size when I get there.

  • Angela says:

    this is a smart idea, limiting the number of people and items. That way, everyone might actually get something vs. one person hoarding everything to resale on ebay!

  • fotoboi says:

    same as Uniqlo +J everyone can only get one item or per design. thats’ a great idea to limit some people. the men stuffs kind of sucks though.. i mean the suit it’s like look like the same suit they have in the store.. and the tees and everythign else.. except the shoes. good luck ladies though….

  • Natalie says:

    eh, no thanks, i’ll be skipping this one. at $100/pop, these shoes are too much of a splurge and they’re not very practical. plus, all of the trashy people will be “rocking” them all over herald sq and teetering down the subway stairs. good grief.

  • anonymous says:

    Diana, i doubt you will be able to get your hands on anything at the preview to take home as they wont officially let you take anything until the collection is lauched on the 14th. x

  • Ana says:

    does anyone know which 200 stores will be getting the collection?

  • Diana says:

    @anonymous: Quite to the contrary, I went to the Matthew Williamson for H&M preview event earlier in the year (the night before the collection officially launched in stores) and every ticketholder was able to purchase two of each item, I bagged a few things and was able to have a lie in the next morning :-)

  • SARAH says:

    DOES ANY KNOW IF THE BRACELETS ARE SOLD BY THEM AS WELL?

  • BlairW says:

    how do we know which stores will carry the collection on nov. 14??

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