Online shopping is the way to go nowadays, it’s easy fast and enjoyable. Today Lucky Magazine introduces their new fashion and beauty shopping site, Lucky Shopping. Readers can now browse the latest fashions and shop at more than 40 top fashion and beauty online retailers, representing more than 450 brands, with new merchandise curated daily by Lucky editors. There’s also a list of every retailer’s latest discounts and sales, the ability to comparison shop by price, click-to-buy trend stories drafted by the Lucky fashion team, a cash back program for magazine subscribers and much more. Shop Lucky!

“Our readers come to Lucky magazine and Luckymag.com for our carefully curated editorials and style advice, but until now our website has never truly been “shoppable,” said Mary Gail Pezzimenti, Web Director, Lucky magazine. “With Lucky Shopping, Lucky’s hand-picked approach has combined with a more nuanced and informed integrated shopping experience.”