H&M Divided Spring 2010 Campaign
Photos courtesy of H&M

Although I mostly shop at H&M‘s Trend section, from time to time there’s some amazing stuff in the Divided section as well especially when they release the Divided Exclusive collection. When I was in LA a couple months ago, I stopped by the H&M office and previewed some of the spring stuff and this particular lace moto jacket stood out (must have). Check out the latest Divided ad campaign and fantasize about spring/summer, I can’t wait till the cold weather leaves! More pics after the jump…

H&M Divided Spring 2010 Campaign

H&M Divided Spring 2010 Campaign

H&M Divided Spring 2010 Campaign

H&M Divided Spring 2010 Campaign

H&M Divided Spring 2010 Campaign

H&M Divided Spring 2010 Campaign

H&M Divided Spring 2010 Campaign

H&M Divided Spring 2010 Campaign

H&M Divided Spring 2010 Campaign

H&M Divided Spring 2010 Campaign

H&M Divided Spring 2010 Campaign

By: retrogurl
Posted: 01.11.2010
Categories: fashion, h&m

9 Responses to “H&M Divided Spring 2010 Campaign”

  1. miss a. says:

    The Divided section looks promising and less hipster/trashy than in previous seasons. Big ups to H&M.

  2. essea says:

    Looking at the collection makes me feel like a little girl again. I LOVE IT!

  3. MeLz says:

    i think i want all of it, except the floral prints lol

  4. Can’t wait! thanks for sharing
    H&M seems to be getting better and better

    xx
    FashionCloud

    http://www.thefashioncloud.com

  5. jasminethejigsaw says:

    the black sweater w/ the bows is too cute =]

  6. FabBarbieKeya says:

    I actually like the florals, and light denim blue trend for spring.

  7. nika says:

    please guys i need ur help. can u tell in which campaign was the gray shirt with smiley face on it and instead of eyes it had hearts. plz i do really need it.
    thnx in advance

  8. HappyKamper says:

    There was this guys jacket i saw at h&m a few months ago, it was in the DIVIDED section but when i went back it wasn’t there anymore! I want it BAD! Ive been looking all over and cant find it anywhere! the dark fabric is like a tough sort-of shiny denim and its a hooded jacket. It was priced at $50! PLease let me know if you can think of it and where i can find it :)
    heres a picture of the jacket…
    but i need more info on it, like the name/model of it so i can search and hopefully buy it!

    http://i90.photobucket.com/albums/k243/Edmen2a/hhh.jpg

  9. HappyKamper says:

    Ive been looking for a while for this men's hooded jacket i saw at h&m in the DIVIDED section
    fabric is like a shiny dark denim – sort of
    and it was priced at 50
    http://i90.photobucket.com/albums/k243/Edmen2a/hh…

    anyone with mroe info! please help!

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