PUMA x UNEP "Play For Life" Partnership & PUMA Africa Unity Kit

PUMA-Lacelets

Puma has teamed up with the United Nations Environment Programme (UNEP) for a great cause, called “Play for Life,” supporting biodiversity worldwide and specific initiatives in Africa. Puma also unveiled The PUMA Africa Unity Kit, the world’s first continental football uniform, which will be worn as a third kit by each of the 12 African football teams that PUMA sponsors during the run-up to the 2010 World Cup in South Africa this June and July, which launches in stores in May. Puma also has a host of other gear launching in the coming months designed to generate additional funds to support biodiversity, including PUMA Unity t-shirts and PUMA Lacelets, collectable shoe laces featuring patterns from world-renowned artist Kehinde Wiley.

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Cameroon team members, Samuel Eto’o, Eyong Enoh, Jean Makoun, Achille Emana, Mohammadou Idrissou sign the PUMA Africa Unity Kit, the world’s first continental football uniform to support this global cause.