Our favorite twins, Mary-Kate and Ashley Olsen’s high-end brand, The Row, just launched their new website today. The site, which was crafted by NYC-based web company designmemory, is a complete extension of the label’s signature subtle sophistication. The Olsens worked very closely with the web designers to ensure that the new site captured the distinct feel of The Row’s collections. Their clean and classic aesthetic is very evident in the website’s use of rich materials and reserved color palette. The site currently consists of a news area and online lookbooks of their women’s, men’s and accessories lines. An e-commerce store will launch in the coming months, coinciding with the Fall 2010 collection delivery. Explore the new site, www.therow.com!