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Last month you’ve seen a preview of the Sonia Rykiel pour H&M spring 2010 knitwear collection look book and ad campaign, now here’s a look at a video preview. Check out what Margareta van den Bosch, H&M’s creative advisor, Sonia and Nathalie Rykiel has to say about the collection and peep the behind-the-scenes footage of models trying out the knitwear. In the video there’s new pieces that we haven’t seen yet, loving the mother-daughter looks, super kawaii! And yes the shoes you’ve been seeing in the images are part of the collection, woo! The knitwear collection will be launched in around 250 H&M stores on February 20, 2010. Mark your calenders, I can’t wait! > Sonia Rykiel pour H&M Spring 2010 Look Book Check out the screencaps and video after the jump…
7 Responses to “Sonia Rykiel pour H&M Spring 2010 Collection | Behind-The-Scenes Video”COMMENTS PAGE: |
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does anyone know how much the sandals are going to be? i saw lindsay lohan wear a similar pair over new years in the bahamas. i wonder if they were the same ones.
It’s adorable! Thank You Wendy
o crap the shoes they’re mine
I love the Mon Pull pins and sweaters. It would just be annoying to wear these things to French class and have the teacher point them out.
yesss so excited for the shoes. i hope they have some non-patent ones!
to be honest, i was NOT feeling the line at all until now. that video sold me. love the matching mother-daughter looks! the yellow/pink striped sweater is adorable on that little girl. and i just want to say, i loved the “parade” of models on faux bikes and floats. what a way to show off the collection!
I cant wait! (> w <) Im loving it ~ :]