Alexa Chung for Madewell Fall 2010 Collection

Photo: Pasha Antonov/WWD

Back in January, I first reported that Madewell tapped Alexa Chung to create a fall collection, in the brand’s first celebrity collaboration. On Monday night, Alexa invited her friends and press to the Bowery Hotel to preview her fall collection. The collection consists of about 20 styles and is slated to launch in Madewell stores and online at madewell.com in late August. Loving the collection, so casual, young and best of all affordable- will def pick up a few of my first Madewell pieces when it releases.

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