Amy Winehouse for Fred Perry [Sketches]

Amy Winehouse for Fred Perry [Sketches]

Friday, March 12, 2010 by Wendy Lam

Last year I reported that Amy Winehouse and Fred Perry partnered to launch a clothing collection, finally the first look at some of the sketches were posted on WWD. The 17-piece collection debuts in stores in October featuring a palette of mostly black and pink which includes a girlish twinset; slim, thigh-skimming pencil skirts; capri pants, a mini bowling dress, and Fred Perry’s signature polo shirts (“collars are most definitely raised,” the press release effused). The collection, which will wholesale for between about $32 and $150, will continue over four seasons and be sold in Fred Perry Authentic boutiques as well as through select wholesalers globally.

“Amy has been wearing Fred Perry for years, so we were aware she was a genuine fan of the brand,” said Richard Martin, Fred Perry’s marketing director, of the initial pursuit of Winehouse for the design gig. “Amy has a unique sense of style that reflects the brand’s own historical reference points.”

“We had three major design meetings where she was closely involved in product style selection and the application of fabric, color and styling details,” said Martin. He added that pieces such as gingham shirts and the Heritage jacket, another label classic, are the foundation of the lineup. On those items, “Amy gave crucial input on proportion, color and fit,” Martin said. “The range clearly has Amy’s handwriting.”

Are you excited about this collection? I’ll await to see the “real” images before making any judgments.

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