H&M Fashion Against AIDS 2010 Ad Campaign

Last week you’ve got the first look at the products from the H&M Fashion Against AIDS 2010 Collection, now here’s a peek at the ad campaign featuring Lou Dillon Doillon and Elizabeth Jagger. There are also behind-the-scenes photos from the campaign shoot. Lucky for those that won VIP three-day tickets to Coachella from H&M, unfortunately I don’t have enough time to attend- hope you guys have a blast!

On May 20, 2010, H&M will launch its third Fashion Against AIDS campaign. H&M will be launching its first festival collection ever, 25% of sales will be donated to youth HIV/AIDS awareness projects. Sold in Divided youth departments, the collection for both girls and boys will encompass the entire festival experience -from clothes and accessories to tents and sleeping bags, raising funds to promote the message of safe sex.

For the full collection preview and price list, check here.

H&M Fashion Against AIDS 2010 Ad Campaign

H&M Fashion Against AIDS 2010 Ad Campaign

H&M Fashion Against AIDS 2010 Ad Campaign

H&M Fashion Against AIDS 2010 Ad Campaign

H&M Fashion Against AIDS 2010 Ad Campaign

H&M Fashion Against AIDS 2010 Ad Campaign

H&M Fashion Against AIDS 2010 Ad Campaign

H&M Fashion Against AIDS 2010 Ad Campaign

H&M Fashion Against AIDS 2010 Ad Campaign
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By: retrogurl
Posted: 04.14.2010

8 Responses to “H&M Fashion Against AIDS 2010 Ad Campaign”

  1. Liz says:

    I actually really like, was never really a fan of the artists collaborations, espicailly loving the maxi dresses.

  2. Laura says:

    I need that paisley pants!!

  3. citypigeon says:

    woodstockish, like it!

  4. Chris Styles says:

    I like those tribal inspired flat sandals!

  5. Mathea says:

    wow i love it! totally like woodstock!

  6. DianaB says:

    omg those leopard print sandals…. do you know if they are they part of the collection too?

  7. ni says:

    it’s Lou Doillon!!

  8. Lauren says:

    When I went to H&M it was al sold! ):
    Does anybody know a place where you can still buy things of this collection?

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