H&M Fashion Against AIDS 2010 Collection [Closer Look]

A couple weeks ago I went by to H&M‘s showroom to check out the H&M Fashion Against AIDS 2010 collection in person. The festival collection is really fun, I can’t wait till it releases. They also put together the tent for me to see, which surprisingly is quite nice and sturdy! The denim dress from the collection seems quite popular and has already been seen on Katy Perry, but my favorite pieces are the bold accessories and jackets (leather, sequins and beaded). Which are your favorite pieces?

The festival collection will launch on May 20, 2010, 25% of sales will be donated to youth HIV/AIDS awareness projects.

> H&M Fashion Against AIDS 2010 Collection
> H&M Fashion Against AIDS 2010 Ad Campaign
> H&M Battle of the Bands Contest

H&M Fashion Against AIDS 2010 Collection [Closer Look]

H&M Fashion Against AIDS 2010 Collection [Closer Look]

H&M Fashion Against AIDS 2010 Collection [Closer Look]

H&M Fashion Against AIDS 2010 Collection [Closer Look]

H&M Fashion Against AIDS 2010 Collection [Closer Look]
Rain coats

H&M Fashion Against AIDS 2010 Collection [Closer Look]
Headphones

H&M Fashion Against AIDS 2010 Collection [Closer Look]

H&M Fashion Against AIDS 2010 Collection [Closer Look]

H&M Fashion Against AIDS 2010 Collection [Closer Look]

H&M Fashion Against AIDS 2010 Collection [Closer Look]

H&M Fashion Against AIDS 2010 Collection [Closer Look]
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By: retrogurl
Posted: 05.06.2010

9 Responses to “H&M Fashion Against AIDS 2010 Collection [Closer Look]”

  1. lucy92 says:

    one of the belts looks kinda OK. the rest of the stuff doesn't appeal to me AT ALL.

  2. kandie says:

    they kind of look like african prints..but it looks cool

  3. Lola says:

    I love tribal art

  4. lucy92 says:

    one of the belts looks kinda OK. the rest of the stuff doesn't appeal to me AT ALL.

  5. Maarten says:

    where are all the men cloths? :( and the prices of the tent and stuff? :) thank you!
    nice collection (L)

  6. shlee says:

    a ton of bold pieces, something to look forward to~

  7. hana says:

    cute and flattering, love (some) of it

  8. tina says:

    i love everything that doesn't have african prints.

  9. Belle de jour says:

    Thank you so much for the photos, it's good to see what the clothes REALLY look like. Some details are changed from the original pictures of the collection.

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