Photos courtesy of H&M

Have you guys walked into H&M stores lately? The stores are all plastered up with actor Joel Kinnaman posters showing off H&M’s menswear this fall. Joel is the new face of H&M men’s for the fall campaign, there’s also a film by famed video director Jonas Åkerlund, available on hm.com. Nice!

“H&M makes it easy for a guy to look great every single day and create a personal style. Their men’s collection always gives me a choice of how I want to dress, whether it be sharp in a suit and polo-neck, or more relaxed in jeans and a tweed jacket. That’s why I’m so happy to be the face of H&M this season,” says Joel Kinnaman.

More photos after the jump…