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Last night you’ve got a sneak peek of the Marni at H&M ad campaign featuring Imogen Poots and some magazine scans, now here’s a look at the commercial and behind-the-scenes video. As I reported before the campaign film was directed by Sofia Coppola in Marrakesh, in these video watch the commercial and you follow her and H&M along with the models behind-the-scenes during the production. Models and actors include: Imogen Poots, Sam Hayes, Antonine Peduzzi, Nicolas Peduzzi, Annabelle Dexter Jones, Charlie Klarsfeld , Liu Wen, Jonatan Frenck and Langley Fox. Looks like fun, love it! The collection is looking good, can’t wait to see the full collection! Marni at H&M is scheduled to release in selected H&M stores and online (where available) on March 8th, except in Japan and Singapore where the collection launch is scheduled for March 10th, 2012.
Next month H&M will be launching its newest collaboration with Marni, I simply can’t wait! And if you’re impatient like me, here’s a few sneak peeks of the ad campaign featuring Imogen Poots, photographed by Sofia Coppola in Marrakech (first above) and magazine scans. Thanks to TFS members and Global Grind for the sneak peeks! The collection is looking pretty good so far, can’t wait to see the full collection and campaign!
I know a lot of you guys love H&M product previews, so here ya go (I love it too ha)! Some of the products have already hit H&M stores already, you know H&M always puts stuff out early. Look out for your faves this month and February, I know I’m going to be buying a bunch! Love the sorbet colors, so soft and subtle, and how cute is this smokey transparent jacket? Need! More pics after the jump…
Every time I visit LA, I always find time to visit my friends at the H&M Showroom and also to check out the new collections. The LA showroom is pretty amazing, spacious and has an amazing view, I can seriously work out of that location ha! Last month I visited Kendall at the showroom and previewed some new Spring 2012 samples and I’m seriously loving all the sorbet and neon colors, makes me so happy! And of course there’s the basic black and white pieces that I love too. Now I can’t wait till Spring! > H&M Spring 2012 Women’s Lookbook
Last week I’ve posted the lookbook images of the Versace for H&M Cruise 2012 collection featuring Abbey Lee Kershaw and River Viiperi, now here’s a look at the ad campaign. The poolside set looks pretty cool against the fruit prints and I swear Abbey makes everything look so good! Does this make you like the collection more? The collection is slated to release exclusively in markets where H&M online is available on January 19th. Click here to see the full collection.
I’m seriously not trying to tease anyone (including myself) not being able to shop this Versace for H&M Cruise 2012 collection but I couldn’t resist posting the lookbook images featuring Abbey Lee Kershaw and River Viiperi. Lucky for those that are in the markets that can shop on hm.com, you guys will be the only ones being able to shop the online exclusive on January 19th. Click here to see the full collection. The women’s collection is light and feminine, with a berries and butterflies print on dresses, tops, negligées, dressing gowns and a silk cashmere cardigan. There are also white jeans, bikinis, and accessories such as charm bracelets, print bags, ballet flats and high heels. For men, the focus is on fashion classics like a leather detail wool blazer, jeans and denim shirts, alongside pleat-front shorts in cotton or denim. Do you like the collection? Don’t worry, I’m sure eBay will have a ton of stuff after the release…
I’m super excited for the Marni at H&M collaboration (when am I not lol!), can’t wait to see all the pieces! I’m also anticipating to see Sofia Coppola’s campaign film for the collection. For the collaboration with Marni, H&M has also announced a special T-shirt to raise funds for the Red Cross in Japan to help with its continuing earthquake relief work. 25% of sales from the special unisex T-shirt will be donated to the Red Cross in Japan. The T-shirt is part of the Marni at H&M collection and will be available in 260 H&M stores worldwide from March 8, 2012, nearly a year after the earthquake struck.
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