H&M is serious about their business and even more serious about their ad campaigns. On the heels of launching the Beyoncé for H&M Summer 2013 ad campaign, new behind-the-scenes photos of Gisele Bundchen surface for their Fall/Winter 2013 ad campaign. The campaign was shot on the streets of London, but no actual images of the campaign were released yet. Can’t wait to see the full campaign, are you excited?
Last month you’ve seen a sneak peek of the Beyoncé for H&M Summer 2013 ad campaign, now here’s all the photos and the campaign film directed by Jonas Åkerlund. The film, that was shot in the beautiful surroundings of Bahamas also features Beyoncé’s new song “Standing On The Sun”. Love her, she’s so hot and sexy!
The print and outdoor billboards introduce “Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online. This campaign definitely makes me want to take a vacation and just chill at the beach! Fabulous!!
More photos and the video after the jump…
I can’t wait till it’s Spring/Summer so I can lose the bulky jackets and put on some tees and shorts! Loving how casual and carefree Frida Gustavsson looks for H&M‘s new Spring/Summer 2013 campaign. More photos after the jump…
I’m really loving the new H&M Conscious Exclusive collection for Spring 2013, the collection features clothing and accessories for both men and women, and is part of H&M’s Conscious work to offer more sustainable fashion. The collection is made of materials including organic cotton, recycled polyester, recycled polyamide and Tencel. The Conscious Exclusive collection will be available in around 140 stores worldwide as well as online from April 4, 2013.
The partywear collection was inspired by Old Hollywood consisting of gowns and sharp tailoring for women, and a rock and roll red carpet style for men. I’m especially loving the lace dress featured in the picture above, definitely need it! So good right and the price is affordable too! Loves it! Check out the full collection after the jump…
How amazing does Beyoncé look in H&M‘s new summer 2013 ad campaign? Beyoncé will appear in television and print ads featuring pieces from the H&M summer collection. The print and outdoor billboards introduce “Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The campaign images were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund. The commercial highlights the opposing nature of the four basic elements and will be available to view online in its entirety, with edited versions for TV. The commercial also features a new song from Beyoncé, Standing On The Sun, which will be available worldwide online and hm.com beginning May.
The summer campaign features swimwear and beachwear pieces as well as a tie-dye bikini from this summer’s H&M for Water collection. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid. The clothing will be available beginning May in H&M stores worldwide and online.